Plan of Study: Strategic Branding and Public Relations

Program at a Glance

In the charts below, view the quarter offered and teaching format for all required and elective courses in this certificate.

Students may complete the program at their own pace, as long as all program requirements are completed within five years. Most students finish the program within one year. We generally suggest that students complete the Required courses in the order presented in the chart below. If you have any questions, please contact our academic advising team at bamcertificate@uclaextension.edu.

Course Format Legend

I = In Person
L = Live Online
O = Online
H = Hybrid

For course format descriptions, see Instructional Formats

8 Required Courses (24 units)

Students must complete all eight required courses listed below.

Course Number and Title	Units	Fall	Winter	Spring	Summer
MGMT X 460.41 Brand Management	4	I/O	I/O	I/O	I/O
MGMT X 469.11 Fundamentals of Public Relations	4	I	O	I	O
MGMT X 469.12 Writing for Public Relations	4	I	O
MGMT X 469.13 Working with the Media	4	O		I
MGMT X 469.14 Strategic Public Relations Management	4			O
MGMT X 469.15 Crisis Management and Communications	2	I	O	I	O
MGMT X 469.16 Public Relations and Branding in Practice: Putting It All Together	2			O
MGMT 891.02 Business Ethics	---	I/O	I/O	I/O	I/O

Elective Courses (8 units)

Students must complete 8 elective units from the list below. Courses are either 4 or 2 units each. Courses are typically offered in the quarters and formats outlined below, but that is subject to change.

Course Number and Title	Units	Fall	Winter	Spring	Summer
MGMT X 460.494 New Business Development and Pitching the Perfect Presentation	4		I
MGMT X 460.52 Integrated Marketing Communications	4	I/O	I/O	I/O	I/O
MGMT X 461A Writing for Marketing and Advertising	2	O	L
MGMT X 469.21 Best Practices in Social Media for the Communications Professional	2	I		I
MGMT X 460.398 Social Media Marketing	2	I/O	I/O	I/O	I/O
MGMT X 469.26 Digital Communications Strategies	4			O
MGMT X 469.29 Entertainment Public Relations	2			I