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Strategic Public Relations Management

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MGMT X 469.14

For those with aspirations to higher-level public relations position, this course looks at the execution of key managerial PR functions in corporations, agencies, and nonprofit organizations.

Not available this quarter
Typically Available
Spring

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What you can learn.

Examine staffing, budgeting, and problem-solving techniques faced by PR managers
Design effective PR campaigns and communication strategies
Review the ethical and legal concerns of a PR executive and the advisory role of this position

About This Course

The course, designed for those with either present or future aspirations to higher-level public relations positions, looks at the execution of key managerial PR functions in corporations, agencies, and nonprofit organizations. Instruction examines such responsibilities as staffing, budgeting, and problem-solving techniques, as well as designing PR campaigns and communication strategies. Additional topics to be discussed include the ethical and legal concerns of a PR executive and the advisory role he/she plays.
Prerequisites
MGMT X 469.11 Fundamentals of Public Relations, MGMT X 469.12 Writing for Public Relations or equivalent experience and consent of instructor.

This course applies toward the following programs

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General Business Studies with Concentration in Marketing

certificate

General Business Studies with Concentration in Marketing

certificate Build a strong business foundation and gain marketing skills to stand out, drive growth, and succeed in any industry. We recommend you speak with one of our student advisors before beginning this program.

Build a strong business foundation and gain marketing skills to stand out, drive growth, and succeed in any industry. We recommend you speak with one of our student advisors before beginning this program.

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