Strategic Branding and Public Relations
Strategic Branding and Public Relations
Get cutting-edge skills in public relations and brand management, and improve your written, verbal, and digital communication.
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This program is perfect for...
What you can learn.
Elevate Your Brand. Amplify Your Voice.
In a world driven by perception, your brand is one of your organization’s most valuable assets. Whether you’re responding to public scrutiny, launching a new initiative, or simply trying to stay relevant in a noisy digital space, how you communicate matters. The Strategic Branding & Public Relations Certificate is designed to help professionals take control of that narrative.
This program empowers you with the tools to shape your brand identity, build trust with key audiences, and communicate with clarity, confidence, and consistency across every platform and situation.
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Steps for enrolling and becoming a candidate are provided in this section.
Cost and Fees
Drop-In Advising Hour
This informal Zoom session is a platform for current and new program students to connect and ask questions to program staff. Drop in for 10 minutes or stay for the hour. Have questions about the certificate or courses, bring them with you!
Every first and third Wednesday of the month, 11am-12pm PT.
Email bamcertificate@uclaextension.edu for the meeting link.
Required Courses
Brand Management
Fundamentals of Public Relations
Writing for Public Relations
Working with the Media
Strategic Public Relations Management
Crisis Management and Communications: Safeguarding Image and Viability
PR and Branding in Practice: Putting It All Together
Business Ethics
Elective Courses
Electives
Social Media Marketing
New Business Development and Pitching the Perfect Presentation
Integrated Marketing Communications
Writing for Marketing and Advertising
Digital Communications Strategies
Entertainment Public Relations
The Henri Bollinger Memorial Scholarship Fund was established in 2019 by the Pansky Family in tribute to beloved and respected UCLA Extension instructor, the late Henri Bollinger.
This annual scholarship provides funding toward the cost of one course (up to $900) for an individual who has a passion for continuing education and professional development in public relations and who is working toward completion of the Strategic Branding and Public Relations Certificate. The course must be part of the certificate.
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