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Digital Communications Strategies

MGMT X 469.26

Communications professionals today need to be able to reach audiences via various digital media. This course overviews the strategies needed to build effective digital communications for business.

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What you can learn.

Curate and create engaging stories and content
Design and write effective e-newsletters and blogs
Write copy to maximize website engagement and emails that get opened
Learn to incorporate social media into your digital communications plan

About this course:

In today's digital world, you must take your message online to reach your audience. With the abundance of information online, successful groups need to be sure that their digital communication stands out in the crowd. Regardless of the size or tax status of your organization, you must find an effective way to tell your story online and make sure it is heard. This course demystifies the fear-evoking world of digital communications. Specifically, students learn how to create effective e-newsletters, maximize a website, write and send e-blasts that get opened, blogging basics and ways to incorporate social media into the conversation.