Writing for Marketing and Advertising

MGMT X 461A

Effective marketing and advertising campaigns have creative and resonant messages. Hone your writing skills to craft compelling messages in this course.

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Fall
Winter
Spring
Summer
Live Online
Starting at $525.00
As few as 5 weeks
2.0
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What you can learn.

  • Build the essential skills to write clear, concise, and compelling messages
  • Study examples of effective writing
  • Practice writing tag lines, proposals, direct mail pieces, and other marketing materials

About this course:

Writing for marketing and advertising is all about crafting a message. This course aims to build the essential skills to write clear, concise, and compelling messages for all media. You study and practice writing proposals, direct mail pieces, brochure copy, sales letters, business plans, and create materials for digital delivery via the web. 

Winter 2026 Schedule

Date & Time
Details
Format
 
-
Wednesday 5:30PM - 7:00PM PT
Future Offering (Opens November 03, 2025 12:00:00 AM)
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Instructor: Kevin Mardesich
406041
Fee:
$525.00
Live Onlineformat icon
Location: Remote Classroom
Updating...
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Notes

Internet access required. 

Refund Deadline
Refunds only available from November 03, 2025 to January 11, 2026
Course Requirements
Course syllabus not yet available.
Schedule
Type
Date
Time
Location
Lecture
Wed Jan 7, 2026
5:30PM PT - 7:00PM PT
Remote Classroom
Lecture
Wed Jan 14, 2026
5:30PM PT - 7:00PM PT
Remote Classroom
Lecture
Wed Jan 21, 2026
5:30PM PT - 7:00PM PT
Remote Classroom
Lecture
Wed Jan 28, 2026
5:30PM PT - 7:00PM PT
Remote Classroom
Lecture
Wed Feb 4, 2026
5:30PM PT - 7:00PM PT
Remote Classroom

This course applies towards the following certificates & specializations…

Strategic Branding and Public Relations
strategic-branding-and-public-relations-ce0581
General Business Studies with Concentration in Marketing
general-business-studies-with-concentration-in-marketing-ce0117

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