Writing for Marketing and Advertising

MGMT X 461A

Effective marketing and advertising campaigns have creative and resonant messages. Hone your writing skills to craft compelling messages in this course.

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Fall

Winter

Spring

Summer

Online

Starting at $525.00

As few as 5 weeks

2.0

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What you can learn.

Build the essential skills to write clear, concise, and compelling messages
Study examples of effective writing
Practice writing tag lines, proposals, direct mail pieces, and other marketing materials

About this course:

Writing for marketing and advertising is all about crafting a message. This course aims to build the essential skills to write clear, concise, and compelling messages for all media. You study and practice writing proposals, direct mail pieces, brochure copy, sales letters, business plans, and create materials for digital delivery via the web.

Fall 2024 Schedule

September 23 - October 27

This section has no set meeting times.

Future Offering (Opens July 29, 2024 12:00:00 AM)

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Instructor: Steven Van Hook

399097

Fee:

$525.00

Online

Updating...

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Notes

Internet access required.

Refund Deadline

No refunds after September 16, 2024

Course Requirements

Book: The Copywriter’s Handbook by Bly, R.W.

Holt Paperbacks

Course Syllabus

Strategic Branding and Public Relations

strategic-branding-and-public-relations-ce0581

General Business Studies with Concentration in Marketing

general-business-studies-with-concentration-in-marketing-ce0117

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