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Digital Marketing

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Advance your career with in-demand digital marketing skills in SEO, social media, digital analytics, and other emerging trends.

Plan Your Studies
Courses
2 Required
F-1 Visa Eligible

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This program is perfect for...

New marketers looking to develop digital marketing acumen to grow their careers
Business professionals seeking a better understanding of the digital marketing landscape
Experienced marketers wanting a refresher on digital marketing trends and skills
Entrepreneurs interested in using digital marketing methods to grow their businesses

What you can learn.

Learn digital marketing tools to enhance and support your strategic marketing plans
Track, measure and evaluate the effectiveness of digital marketing campaigns via data and analytics
Find out how to optimize your website and build content to drive traffic
Explore and engage with the various platforms and channels that make up the social media ecosystem
Study the trends and apply best practices in digital media planning and buying across platforms
Assess and determine how influencer marketing can be integrated into a campaign

Navigate the dynamic world of digital marketing.

Digital marketing is rapidly evolving as more online platforms, tools, and channels become available, creating exciting new career growth opportunities in this dynamic field.

Developed for those with a foundational understanding of marketing, our certificate program deep dives into growing and maintaining brands online. Students are presented with industry trends and in-depth exploration of vital digital marketing skills. Courses are taught by industry experts and designed to be interactive, incorporating real-world scenarios, case studies, and projects. 

Formats: Online or In-Person

 

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Get Started

Step 1: Enroll in a Course
Courses in this program are open enrollment and paid for individually. You may take courses without committing to the program.
See Courses
Step 2: Become a Candidate
Establish candidacy in the program to receive tailored information, lock in course requirements, and access exclusive student benefits. Registration fees vary by program and are listed under Cost and Fees.
Apply Now
Important Note for International Students: Candidacy fees are included in your program fees and do not need to be paid separately.

Cost and Fees

All courses in this program are paid for individually, unless otherwise noted. An application form is required to establish candidacy in this program. From the 'Apply Now' button, complete the online application and pay the application fee if applicable.
Application and Candidacy Fee
$200
Estimated Textbooks and Materials
$275
Estimated Program Tuition
$4000

Payment Options

  • Not eligible for VA Benefit
  • Federal Financial Aid is not available

Drop-In Advising Hour
This informal Zoom session is a platform for current and new program students to connect and ask questions to program staff. Drop in for 10 minutes or stay for the hour. Have questions about the certificate or courses, bring them with you!

Every first and third Wednesday of the month, 11am-12pm PT.

Email bamcertificate@uclaextension.edu for the meeting link.

Required Courses

Students must complete the two required courses listed below. 
MGMT X 460.394

Digital Marketing

Gain an overview of the digital marketing landscape in this survey course and become ready to apply the fundamentals of marketing in this digital age.
View Course
MGMT X 470.10

Digital Analytics

Gain a foundational understanding of digital analytics, and how to utilize tools to create, collect and analyze data to shape marketing strategies, tactics and decisions.
View Course

Elective Courses

Customize your experience

Electives

Students must complete 8 elective units from the list below (Courses are either 2 or 4 units each. Click on the course title to find its unit value).
MGMT X 466.05

Advanced Digital and Social Media Marketing Strategies

For those who understand the basics of digital and social media marketing, this advanced course will focus on using digital and social media to get business results and improve the business bottom-line.
View Course
MGMT X 463.01

Advertising in the Digital Age

For the digital marketer, learn to create effective digital advertising campaigns across the ever-changing digital media landscape.
View Course
MGMT X 460.381

Influencer Marketing: Employing Influencers

Incorporating influencers into a marketing campaign is more than merely asking social media stars to endorse a product. This course overviews the strategies and plans to successfully employ influencer marketing.
View Course
MGMT X 460.382

Personal Branding and Becoming an Influencer

Many professionals are looking to increase their personal influence to grow their own brands, careers and ventures. Learn to develop and manage personal brands to achieve true influence.
View Course
MGMT X 460.398

Social Media Marketing

Most use social media for personal purposes but not everyone understands how to use social media for business. Go beyond posting and liking to examine how to leverage social media as a powerful marketing tool.
View Course
MGMT X 471.10

Marketing with Google Ads

Learn how to create and manage a Google Adwords account in this course and start improving your Adwords marketing campaigns.
View Course
MGMT X 460.484

Internship in Marketing and Advertising

This internship provides eligible students the opportunity for applied practice of the knowledge gained from materials previously studied in a real-world context.
View Course

An internship in marketing can provide you with practical experience in a variety of marketing job functions. Certificate students must complete a minimum of 8 units of certificate curriculum, with a GPA of 3.0 or better, before enrolling in the internship course. UCLA Extension does not provide internship placement. Certificate students do have access to Career Services resources to assist in the internship search. 

Learn More

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