Digital Marketing
Digital Marketing
MGMT X 460.394
Gain an overview of the digital marketing landscape in this survey course and become ready to apply the fundamentals of marketing in this digital age.
Typically Available
Fall
Winter
Spring
Summer
Duration
As few as 11 weeks
Units
4.0
Current Formats
In Person
Online
Cost
Starting at $905.00
Get More Info
What you can learn.
What you can learn.
Overview the broad landscape of digital marketing including social media, mobile, and video
Examine how new digital and technological developments impact business and marketing
Identify best practices to integrate and implement digital marketing strategies
Learn to develop KPIs and also learn to monitor and evaluate metrics
About This Course
The Internet, the digital revolution and the move toward an information-based economy are dramatically changing business and the way products are marketed and sold. To be more successful in this "new marketing world," business people need to understand what is changing and how to use the new tools to their optimal advantage. This course is for both veteran marketers who want to understand the new tools available through the Internet and those who are comfortable with Internet applications and the digital world but want to learn the marketing fundamentals as they apply to the Internet.
Winter 2026 Schedule
Date
Details
Format
-
Thursday 6:15PM - 9:15PM PT
REG#
406029
Fee:
$905.00
In Person
UCLA Extension Gayley Center in Westwood
Notes
Internet access required.
Deadline
Refunds only available from November 03, 2025 to January 18, 2026
Course Requirements
Digital Marketing Essentials
by Jeff Larson and Stuart Draper
Stukent, Incorporated
Digital Marketing Strategy: An Integrated Approach to Online Marketing
by Simon Kingsnorth
Kogan Page
Schedule
Type
Date
Time
Location
Lecture
Thu Jan 8, 2026
6:15PM PT - 9:15PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 114A
UCLA Extension Gayley Center 114A
Lecture
Thu Jan 15, 2026
6:15PM PT - 9:15PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 114A
UCLA Extension Gayley Center 114A
Lecture
Thu Jan 22, 2026
6:15PM PT - 9:15PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 114A
UCLA Extension Gayley Center 114A
Lecture
Thu Jan 29, 2026
6:15PM PT - 9:15PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 114A
UCLA Extension Gayley Center 114A
Lecture
Thu Feb 5, 2026
6:15PM PT - 9:15PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 114A
UCLA Extension Gayley Center 114A
Lecture
Thu Feb 12, 2026
6:15PM PT - 9:15PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 114A
UCLA Extension Gayley Center 114A
Lecture
Thu Feb 19, 2026
6:15PM PT - 9:15PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 114A
UCLA Extension Gayley Center 114A
Lecture
Thu Feb 26, 2026
6:15PM PT - 9:15PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 114A
UCLA Extension Gayley Center 114A
Lecture
Thu Mar 5, 2026
6:15PM PT - 9:15PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 114A
UCLA Extension Gayley Center 114A
Lecture
Thu Mar 12, 2026
6:15PM PT - 9:15PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 114A
UCLA Extension Gayley Center 114A
Lecture
Thu Mar 19, 2026
6:15PM PT - 9:15PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 114A
UCLA Extension Gayley Center 114A
-
Tuesday 9:00AM - 12:00PM PT
Instructor:
David C Aaronson
REG#
406030
Fee:
$945.00
In Person
UCLA Extension Gayley Center in Westwood
Notes
Internet access required.
Deadline
Refunds only available from November 03, 2025 to January 18, 2026
Course Requirements
Schedule
Type
Date
Time
Location
Lecture
Tue Jan 6, 2026
9:00AM PT - 12:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 119A
UCLA Extension Gayley Center 119A
Lecture
Tue Jan 13, 2026
9:00AM PT - 12:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 119A
UCLA Extension Gayley Center 119A
Lecture
Tue Jan 20, 2026
9:00AM PT - 12:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 119A
UCLA Extension Gayley Center 119A
Lecture
Tue Jan 27, 2026
9:00AM PT - 12:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 119A
UCLA Extension Gayley Center 119A
Lecture
Tue Feb 3, 2026
9:00AM PT - 12:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 119A
UCLA Extension Gayley Center 119A
Lecture
Tue Feb 10, 2026
9:00AM PT - 12:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 119A
UCLA Extension Gayley Center 119A
Lecture
Tue Feb 17, 2026
9:00AM PT - 12:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 119A
UCLA Extension Gayley Center 119A
Lecture
Tue Feb 24, 2026
9:00AM PT - 12:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 119A
UCLA Extension Gayley Center 119A
Lecture
Tue Mar 3, 2026
9:00AM PT - 12:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 119A
UCLA Extension Gayley Center 119A
Lecture
Tue Mar 10, 2026
9:00AM PT - 12:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 119A
UCLA Extension Gayley Center 119A
Lecture
Tue Mar 17, 2026
9:00AM PT - 12:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 119A
UCLA Extension Gayley Center 119A
-
This section has no set meeting times.
Online
Notes
Internet access required.
Deadline
Refunds only available from November 03, 2025 to January 18, 2026
Course Requirements
Book:
The New Marketing: How to Win in the Digital Age
by Cheryl Burgess & Mark Burgess
Sage Publications
ISBN 978-1526490100
LibreTexts
Spring 2026 Schedule
Date
Details
Format
-
Thursday 2:00PM - 5:00PM PT
REG#
407275
Fee:
$945.00
In Person
UCLA Extension Gayley Center in Westwood
Notes
Internet access required.
Deadline
Refunds only available from February 02, 2026 to April 12, 2026
Course Requirements
Inbound Marketing Certification (Free Download))
LibreTexts
Schedule
Type
Date
Time
Location
Lecture
Thu Apr 2, 2026
2:00PM PT - 5:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center
UCLA Extension Gayley Center
Lecture
Thu Apr 9, 2026
2:00PM PT - 5:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center
UCLA Extension Gayley Center
Lecture
Thu Apr 16, 2026
2:00PM PT - 5:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center
UCLA Extension Gayley Center
Lecture
Thu Apr 23, 2026
2:00PM PT - 5:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center
UCLA Extension Gayley Center
Lecture
Thu Apr 30, 2026
2:00PM PT - 5:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center
UCLA Extension Gayley Center
Lecture
Thu May 7, 2026
2:00PM PT - 5:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center
UCLA Extension Gayley Center
Lecture
Thu May 14, 2026
2:00PM PT - 5:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center
UCLA Extension Gayley Center
Lecture
Thu May 21, 2026
2:00PM PT - 5:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center
UCLA Extension Gayley Center
Lecture
Thu May 28, 2026
2:00PM PT - 5:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center
UCLA Extension Gayley Center
Lecture
Thu Jun 4, 2026
2:00PM PT - 5:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center
UCLA Extension Gayley Center
Lecture
Thu Jun 11, 2026
2:00PM PT - 5:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center
UCLA Extension Gayley Center
-
Wednesday 6:00PM - 9:00PM PT
In Person
UCLA Extension Gayley Center in Westwood
Notes
Internet access required.
Deadline
Refunds only available from February 02, 2026 to April 12, 2026
Course Requirements
Schedule
Type
Date
Time
Location
Lecture
Wed Apr 1, 2026
6:00PM PT - 9:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center
UCLA Extension Gayley Center
Lecture
Wed Apr 8, 2026
6:00PM PT - 9:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center
UCLA Extension Gayley Center
Lecture
Wed Apr 15, 2026
6:00PM PT - 9:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center
UCLA Extension Gayley Center
Lecture
Wed Apr 22, 2026
6:00PM PT - 9:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center
UCLA Extension Gayley Center
Lecture
Wed Apr 29, 2026
6:00PM PT - 9:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center
UCLA Extension Gayley Center
Lecture
Wed May 6, 2026
6:00PM PT - 9:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center
UCLA Extension Gayley Center
Lecture
Wed May 13, 2026
6:00PM PT - 9:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center
UCLA Extension Gayley Center
Lecture
Wed May 20, 2026
6:00PM PT - 9:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center
UCLA Extension Gayley Center
Lecture
Wed May 27, 2026
6:00PM PT - 9:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center
UCLA Extension Gayley Center
Lecture
Wed Jun 3, 2026
6:00PM PT - 9:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center
UCLA Extension Gayley Center
Lecture
Wed Jun 10, 2026
6:00PM PT - 9:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center
UCLA Extension Gayley Center
-
This section has no set meeting times.
Online
Notes
Internet access required.
Deadline
Refunds only available from February 02, 2026 to April 12, 2026
Course Requirements
Course syllabus not yet available.
Book:
The New Marketing: How to Win in the Digital Age
by Cheryl Burgess & Mark Burgess
Sage Publications
ISBN 978-1526490100
LibreTexts
-
This section has no set meeting times.
REG#
407276
Fee:
$905.00
Online
Notes
Internet access required.
Deadline
Refunds only available from February 02, 2026 to April 12, 2026
Course Requirements
Course syllabus not yet available.
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