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Plan of Study: Digital Marketing

Program at a Glance

In the charts below, view the quarter offered and teaching format for all required and elective courses in this certificate.

Course Format Legend

I = In Person
L = Live Online
O = Online
H = Hybrid

For course format descriptions, see Instructional Formats

2 Required Courses (8 units)

Students must complete all two required courses listed below.

Course Number and Title	Units	Fall	Winter	Spring	Summer
MGMT X 460.394 Digital Marketing	4	I/O	I/O	I/O	I/O
MGMT X 470.10 Digital Analytics	4	I/O	I/O	I/O	I/O

Elective Courses (8 units)

Students must complete 8 elective units from the list below. Courses are either 4 or 2 units each.

Course Number and Title	Units	Fall	Winter	Spring	Summer
MGMT X 466.05 Advanced Digital and Social Media Marketing Strategies	4	I/O	I/O	I/O	I/O
MGMT X 463.01 Advertising in the Digital Age	2	O	I	O	I
MGMT X 460.381 Influencer Marketing: Employing Influencers	2	O	I	O	I
MGMT X 460.382 Personal Branding and Becoming an Influencer	2	I	O	I	O
MGMT X 460.398 Social Media Marketing	2	I/O	I/O	I/O	I/O
MGMT X 471.10 Marketing with Google Ads	2	I	I/O	I	O
MGMT X 470.30 Search Engine Optimization for Marketing	2	I/O	I/O	I	I/O
MGMT X 460.484 Internship in Marketing and Advertising	4	I/L	I/L	I/L	I/L

Recommendations

You may begin this program any quarter. Students typically complete the program at a part-time pace, finishing in two quarters. Students who wish to complete their program in two quarters may select their entry quarter below to find the recommended plan of study. If you have any questions, please contact our academic advising team at bamcertificate@uclaextension.edu.

Darker shaded boxes represent the quarter in which the course is recommended to be taken. Lighter shaded boxes indicate available course options. Some courses have limited spaces; early enrollment is recommended.

Fall Quarter Entry

2 Required Courses (8 units)

Students must complete all two required courses listed below.

Course Number and Title	Units	Fall	Winter	Spring	Summer
MGMT X 460.394 Digital Marketing	4	I/O	I/O	I/O	I/O
MGMT X 470.10 Digital Analytics	4	I/O	I/O	I/O	I/O

Elective Courses (8 units)

Students must complete 8 elective units from the list below. Courses are either 4 or 2 units each.

Course Number and Title	Units	Fall	Winter	Spring	Summer
MGMT X 466.05 Advanced Digital and Social Media Marketing Strategies	4	I/O	I/O	I/O	I/O
MGMT X 463.01 Advertising in the Digital Age	2	O	I	O	I
MGMT X 460.381 Influencer Marketing: Employing Influencers	2	O	I	O	I
MGMT X 460.382 Personal Branding and Becoming an Influencer	2	I	O	I	O
MGMT X 460.398 Social Media Marketing	2	I/O	I/O	I/O	I/O
MGMT X 471.10 Marketing with Google Ads	2	I	I/O	I	O
MGMT X 470.30 Search Engine Optimization for Marketing	2	I/O	I/O	I	I/O
MGMT X 460.484 Internship in Marketing and Advertising	4	I/L	I/L	I/L	I/L

Winter Quarter Entry

2 Required Courses (8 units)

Students must complete all two required courses listed below.

Course Number and Title	Units	Fall	Winter	Spring	Summer
MGMT X 460.394 Digital Marketing	4	I/O	I/O	I/O	I/O
MGMT X 470.10 Digital Analytics	4	I/O	I/O	I/O	I/O

Elective Courses (8 units)

Students must complete 8 elective units from the list below. Courses are either 4 or 2 units each.

Course Number and Title	Units	Fall	Winter	Spring	Summer
MGMT X 466.05 Advanced Digital and Social Media Marketing Strategies	4	I/O	I/O	I/O	I/O
MGMT X 463.01 Advertising in the Digital Age	2	O	I	O	I
MGMT X 460.381 Influencer Marketing: Employing Influencers	2	O	I	O	I
MGMT X 460.382 Personal Branding and Becoming an Influencer	2	I	O	I	O
MGMT X 460.398 Social Media Marketing	2	I/O	I/O	I/O	I/O
MGMT X 471.10 Marketing with Google Ads	2	I	I/O	I	O
MGMT X 470.30 Search Engine Optimization for Marketing	2	I/O	I/O	I	I/O
MGMT X 460.484 Internship in Marketing and Advertising	4	I/L	I/L	I/L	I/L

Spring Quarter Entry

2 Required Courses (8 units)

Students must complete all two required courses listed below.

Course Number and Title	Units	Fall	Winter	Spring	Summer
MGMT X 460.394 Digital Marketing	4	I/O	I/O	I/O	I/O
MGMT X 470.10 Digital Analytics	4	I/O	I/O	I/O	I/O

Elective Courses (8 units)

Students must complete 8 elective units from the list below. Courses are either 4 or 2 units each.

Course Number and Title	Units	Fall	Winter	Spring	Summer
MGMT X 466.05 Advanced Digital and Social Media Marketing Strategies	4	I/O	I/O	I/O	I/O
MGMT X 463.01 Advertising in the Digital Age	2	O	I	O	I
MGMT X 460.381 Influencer Marketing: Employing Influencers	2	O	I	O	I
MGMT X 460.382 Personal Branding and Becoming an Influencer	2	I	O	I	O
MGMT X 460.398 Social Media Marketing	2	I/O	I/O	I/O	I/O
MGMT X 471.10 Marketing with Google Ads	2	I	I/O	I	O
MGMT X 470.30 Search Engine Optimization for Marketing	2	I/O	I/O	I	I/O
MGMT X 460.484 Internship in Marketing and Advertising	4	I/L	I/L	I/L	I/L

Summer Quarter Entry

2 Required Courses (8 units)

Students must complete all two required courses listed below.

Course Number and Title	Units	Fall	Winter	Spring	Summer
MGMT X 460.394 Digital Marketing	4	I/O	I/O	I/O	I/O
MGMT X 470.10 Digital Analytics	4	I/O	I/O	I/O	I/O

Elective Courses (8 units)

Students must complete 8 elective units from the list below. Courses are either 4 or 2 units each.

Course Number and Title	Units	Fall	Winter	Spring	Summer
MGMT X 466.05 Advanced Digital and Social Media Marketing Strategies	4	I/O	I/O	I/O	I/O
MGMT X 463.01 Advertising in the Digital Age	2	O	I	O	I
MGMT X 460.381 Influencer Marketing: Employing Influencers	2	O	I	O	I
MGMT X 460.382 Personal Branding and Becoming an Influencer	2	I	O	I	O
MGMT X 460.398 Social Media Marketing	2	I/O	I/O	I/O	I/O
MGMT X 471.10 Marketing with Google Ads	2	I	I/O	I	O
MGMT X 470.30 Search Engine Optimization for Marketing	2	I/O	I/O	I	I/O
MGMT X 460.484 Internship in Marketing and Advertising	4	I/L	I/L	I/L	I/L