Social Media Marketing
Social Media Marketing
Most use social media for personal purposes but not everyone understands how to use social media for business. Go beyond posting and liking to examine how to leverage social media as a powerful marketing tool.
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What you can learn.
About This Course
This course looks at the channels of marketing, advertising and communication that make up social media and the Web, exploring how these tools fit into a company's traditional integrated marketing strategy. Using case studies and real-world examples from large corporations and small businesses, students explore current examples and future opportunities of how marketing professionals embrace online social networks, user-generated content and content sharing to create brand awareness and buzz. Learn practical tips and techniques, as well as see the bigger picture to help successfully leverage social media marketing for your own environment and purpose.
Winter 2026 Schedule
Internet access required.
UCLA Extension Gayley Center 121AB
UCLA Extension Gayley Center 121AB
UCLA Extension Gayley Center 121AB
UCLA Extension Gayley Center 121AB
UCLA Extension Gayley Center 121AB
Internet access required.
Spring 2026 Schedule
Internet access required.
UCLA Extension Gayley Center
UCLA Extension Gayley Center
UCLA Extension Gayley Center
UCLA Extension Gayley Center
UCLA Extension Gayley Center
This course applies toward the following programs
Digital Marketing
Advance your career with in-demand digital marketing skills in SEO, social media, digital analytics, and other emerging trends.
Build a strong business foundation and gain marketing skills to stand out, drive growth, and succeed in any industry. We recommend you speak with one of our student advisors before beginning this program.
Learn foundational principles of marketing with a focus on digital—social media, search engine optimization, email and more.
Strategic Branding and Public Relations
Get cutting-edge skills in public relations and brand management, and improve your written, verbal, and digital communication.