Mark Burgess

Mark is renowned as a marketing executive, educator, and global speaker. On the ad agency side on Madison Avenue at McCann in New York and Chicago, he led key accounts including L’Oreal and Sears. And he worked on the corporate side at AT&T and PricewaterhouseCoopers. He founded the marketing consultancy, Blue Focus Marketing and has consulted with multiple companies including IBM, AT&T, LinkedIn, and Wharton.

Outside the classroom, Mark’s influence extends across the globe. As a distinguished speaker and marketing consultant, he harnesses his wealth of knowledge to navigate the dynamic terrains of the marketing world, offering invaluable insights that shape the industry’s future.

His literary contributions, including "The Social Employee" (McGraw-Hill, 2014) and "The New Marketing: How to Win in the Digital Age" (SAGE, 2020), have become essential reading, illuminating the intricate pathways of modern marketing. "The New Marketing" is not only a testament to his insights but also a celebrated academic resource, adopted by esteemed institutions like Harvard Business School and the UNC Kenan-Flagler Business School in their MBA and EMBA curriculums. Mark was published in the inaugural edition of Rutgers Business Review – “Shaping the Future: The New Social Ecosystem. He was also published in Harvard Business Review Italia: “Piloting the Future of Social Business.” Mark’s voice has also graced the prestigious TEDx stage. In 2014, at TEDx Navesink, he unraveled the intricate tapestry of “The Rise of the Social Employee,” weaving his insights into a narrative that continues to inspire a generation of professionals and thinkers alike.

Mark Burgess’s journey is characterized by relentless innovation, passionate teaching, and a profound ability to translate complex marketing paradigms into actionable, accessible wisdom. Each chapter of his career is a testament to his commitment to pushing boundaries and driving the marketing discipline into an era of enlightenment and growth.