UCLA Extension winter holiday closure: December 21 through January 1. Learn More

Marketing with Google Ads

MGMT X 471.10

Learn how to create and manage a Google Adwords account in this course and start improving your Adwords marketing campaigns.

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READ MORE ABOUT THIS COURSE
Fall
Winter
Spring
Summer
In Person
Online
Starting at $525.00
As few as 5 weeks
2.0
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What you can learn.

  • Create and manage a Google AdWords account
  • Learn about ad creation and the optimization process to generate traffic
  • Examine strategies for keywords selection and best practices for campaign success
  • Understand metrics and compute return on investment

About this course:

This course focuses on how to create and manage a Google AdWords account and the ad creation and optimization process for maximum traffic generation. AdWords campaign management issues are explained, including strategies for selecting optimal keywords critical to the success of AdWords ads. Other topics include bidding strategies for keywords, quality score and click-thru rate (CTR) metrics, computing return on investments (ROI) as it pertains to AdWords advertising, analytics service in conjunction with AdWords, and Google Analytics and Google Website Optimizer for maximizing ad effectiveness.

Winter 2025 Schedule

Date & Time
Details
Format
 
-
Wednesday 7:00PM - 9:00PM PT
Available
See Details
400374
Fee:
$525.00
In Personformat icon
Location: UCLA Extension Lindbrook Center in Westwood
Updating...
See Details
Notes

Internet access required.

Refund Deadline
No refunds after February 25, 2025
Course Requirements
Course Syllabus
(Optional) No Textbook Required
Schedule
Type
Date
Time
Location
Lecture
Wed Feb 19, 2025
7:00PM PT - 9:00PM PT
UCLA Extension Lindbrook Center in Westwood
UCLA Extension Lindbrook Center 203
Lecture
Wed Feb 26, 2025
7:00PM PT - 9:00PM PT
UCLA Extension Lindbrook Center in Westwood
UCLA Extension Lindbrook Center 203
Lecture
Wed Mar 5, 2025
7:00PM PT - 9:00PM PT
UCLA Extension Lindbrook Center in Westwood
UCLA Extension Lindbrook Center 203
Lecture
Wed Mar 12, 2025
7:00PM PT - 9:00PM PT
UCLA Extension Lindbrook Center in Westwood
UCLA Extension Lindbrook Center 203
Lecture
Wed Mar 19, 2025
7:00PM PT - 9:00PM PT
UCLA Extension Lindbrook Center in Westwood
UCLA Extension Lindbrook Center 203
-
This section has no set meeting times.
Available
See Details
400375
Fee:
$525.00
Onlineformat icon
Updating...
See Details
Notes

Internet access required.

Refund Deadline
No refunds after February 14, 2025
Course Requirements
Course syllabus not yet available.
No Textbook Required

Contact Us

Speak to a program representative. Hours: Mon-Fri, 8am-5pm.
phone-icon 310-206-4271
phone-icon bamcertificate@uclaextension.edu
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