MGMT X 463.01

For the digital marketer, learn to create effective digital advertising campaigns across the ever-changing digital media landscape.

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Typically Available

Fall

Spring

Duration

As few as 5 weeks

Units

2.0

Current Formats

In Person

Online

Cost

Starting at $525.00

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What you can learn.

Explore the various digital media types and understand the unique strengths and limitations of each

Learn how to plan, create, track, and optimize all types of digital advertising campaigns

Examine trends and practices associated with media planning and buying across various media platforms

About This Course

Create effective consumer-targeted digital advertising campaigns across the ever-changing digital media landscape. Explore how to plan, create, track and optimize all types of digital advertising campaigns, with a focus on developing highly strategic campaigns that leverage the unique strengths of each digital media type, including emerging platforms. Topics include online/display, social media, mobile, search engine marketing, email, video, user-generated content (UGC), viral and landing page optimization. Learn trends and practices associated with media planning and buying across the various media platforms, as well as advertising creative best practices.

Winter 2026 Schedule

Date

Details

Format

January 8 - February 5

Thursday 5:30PM - 8:30PM PT

REG#

406042

Fee:

$525.00

In Person

UCLA Extension Gayley Center in Westwood

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Notes

Internet access required.

Deadline

Refunds only available from November 03, 2025 to January 11, 2026

Course Requirements

No textbook required

Course Syllabus

Schedule

Type

Date

Time

Location

Lecture

Thu Jan 8, 2026

5:30PM PT - 8:30PM PT