Intended for public relations and communications professionals, this course explores the various media outlets and presents ways to effectively work with these outlets.
Learn about various media outlets, including print, broadcast, and digital
Utilizing case histories, examine creative and timely methods of planning and servicing stories
Discuss state-of-the-art media coverage techniques
Practice verbal pitch techniques
About this course:
This course explores the various media outlets--print, broadcast and digital--for those working in a broad range of public relations fields and discusses the tricks of the trade on how to work with these outlets effectively. Case histories will be used to discuss the various media outlets and to illustrate creative and timely planting and servicing of stories. State-of-the-art media coverage techniques are discussed and participants have a chance to practice proven verbal pitch techniques.
Prerequisites
MGMT X 469.11 Fundamentals of Public Relations or MGMT X 469.12 Writing for Public Relations, or equivalent experience and consent of instructor.
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