PR and Branding in Practice: Putting It All Together
MGMT X 469.16
Intended for PR students in advanced standing and current professionals, this course teaches the techniques for developing solutions to public relations problems and how to put together an effective PR practice.
Analyze case histories to discern various problem-solving techniques
Develop a full PR campaign integrating prior knowledge gained from other courses and professional experience
Learn to put together an effective PR practice, whether in agency, corporate, or nonprofit
About this course:
For Public Relations Certificate students in advanced standing and current professionals, this course teaches the techniques for developing solutions to public relations problems by focusing on the analysis of actual case histories, as well as the development of campaigns for hypothetical clients. As a capstone to knowledge already gained about different facets of public relations, this course "puts it together" to illuminate effective public relations practice--whether agency, corporate or nonprofit.
Prerequisites
MGMT X 469.11 Fundamentals of Public Relations, MGMT X 469.12 Writing for Public Relations, and either MGMT X 469.14 Strategic Public Relations Management or MGMT X 469.13 Working with the Media; or equivalent knowledge and consent of instructor.
We use cookies to understand how you use our site and to improve your experience, including personalizing content and to store your content preferences. By continuing to use our site, you accept our use of cookies.
Read our privacy policy.
