Integrated Marketing Communications

MGMT X 460.52

Marketing today requires the skills to use various communication channels and mediums. Take your marketing skills up a notch with this course and learn to create strategies that integrate your marketing across all channels.

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What you can learn.

Overview all major marketing media channels, including TV, print, and digital
Analyze integrated marketing communications plans to understand concepts, tactics, and strategies
Practice skills by creating an integrated marketing plan
Learn to develop metrics and measure return on investment

About this course:

This course focuses on the latest marketing communication practices—known as integrated marketing communications (IMC)—featuring an overview of the major media, including broadcast, print, outdoor, point of purchase, direct mail, Internet, telemarketing, public relations and promotion. The emphasis is on how to analyze and create an IMC program by using the latest value-based IMC concepts and measuring "return on communications investment."

Spring 2025 Schedule

April 3 - June 12

Thursday 6:30PM - 9:30PM PT

Enrollment Closed

See Details

Instructor: Rainier de Ocampo

401920

Fee:

$855.00

In Person

Location: UCLA Extension Lindbrook Center in Westwood

Updating...

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Notes

Internet access required.

Refund Deadline

No refunds after April 13, 2025

Course Requirements

Book: Advertising Promotion and Other Aspects of Integrated Marketing Communications by Terence A. Shimp and J. Craig Andrews

Cengage Learning

Course Syllabus

Schedule

Type

Date

Time

Location

Lecture

Thu Apr 3, 2025

6:30PM PT - 9:30PM PT

UCLA Extension Lindbrook Center in Westwood
UCLA Extension Lindbrook Center 209

Lecture

Thu Apr 10, 2025

6:30PM PT - 9:30PM PT

UCLA Extension Lindbrook Center in Westwood
UCLA Extension Lindbrook Center 209

Lecture

Thu Apr 17, 2025

6:30PM PT - 9:30PM PT

UCLA Extension Lindbrook Center in Westwood
UCLA Extension Lindbrook Center 209

Lecture

Thu Apr 24, 2025

6:30PM PT - 9:30PM PT

UCLA Extension Lindbrook Center in Westwood
UCLA Extension Lindbrook Center 209

Lecture

Thu May 1, 2025

6:30PM PT - 9:30PM PT

UCLA Extension Lindbrook Center in Westwood
UCLA Extension Lindbrook Center 209

Lecture

Thu May 8, 2025

6:30PM PT - 9:30PM PT

UCLA Extension Lindbrook Center in Westwood
UCLA Extension Lindbrook Center 209

Lecture

Thu May 15, 2025

6:30PM PT - 9:30PM PT

UCLA Extension Lindbrook Center in Westwood
UCLA Extension Lindbrook Center 209

Lecture

Thu May 22, 2025

6:30PM PT - 9:30PM PT

UCLA Extension Lindbrook Center in Westwood
UCLA Extension Lindbrook Center 209

Lecture

Thu May 29, 2025

6:30PM PT - 9:30PM PT

UCLA Extension Lindbrook Center in Westwood
UCLA Extension Lindbrook Center 209

Lecture

Thu Jun 5, 2025

6:30PM PT - 9:30PM PT

UCLA Extension Lindbrook Center in Westwood
UCLA Extension Lindbrook Center 209

Lecture

Thu Jun 12, 2025

6:30PM PT - 9:30PM PT

UCLA Extension Lindbrook Center in Westwood
UCLA Extension Lindbrook Center 209

March 31 - June 15

This section has no set meeting times.

Enrollment Closed

See Details

Instructor: Steven Van Hook

401921

Fee:

$855.00

Online

Updating...

See Details

Notes

Internet access required.

Refund Deadline

No refunds after April 13, 2025

Course Requirements

Course Syllabus

Book: Integrated Marketing Communication: Creative Strategy from Idea to Implementation by Robyn Blakeman

Rowman & Littlefield Publishers

Summer 2025 Schedule

June 25 - September 3

Wednesday 2:00PM - 5:00PM PT

Future Offering (Opens April 28, 2025 12:00:00 AM)

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Instructor: Marc Villarreal

403292

Fee:

$895.00

In Person

Location: UCLA Extension Gayley Center in Westwood

Updating...

See Details

Notes

Internet access required.

Refund Deadline

No refunds after July 06, 2025

Course Requirements

Course syllabus not yet available.

Book: Start With Why by Simon Sinek

Portfolio/Penguin

Schedule

Type

Date

Time

Location

Lecture

Wed Jun 25, 2025

2:00PM PT - 5:00PM PT