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Integrated Marketing Communications

MGMT X 460.52

Marketing today requires the skills to use various communication channels and mediums. Take your marketing skills up a notch with this course and learn to create strategies that integrate your marketing across all channels.

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READ MORE ABOUT THIS COURSE
Fall
Winter
Spring
Summer
In Person
Online
Hybrid
Starting at $905.00
As few as 11 weeks
4.0
View Course Options

What you can learn.

  • Overview all major marketing media channels, including TV, print, and digital
  • Analyze integrated marketing communications plans to understand concepts, tactics, and strategies
  • Practice skills by creating an integrated marketing plan
  • Learn to develop metrics and measure return on investment

About this course:

This course focuses on the latest marketing communication practices—known as integrated marketing communications (IMC)—featuring an overview of the major media, including broadcast, print, outdoor, point of purchase, direct mail, Internet, telemarketing, public relations and promotion. The emphasis is on how to analyze and create an IMC program by using the latest value-based IMC concepts and measuring "return on communications investment." 

Fall 2025 Schedule

Date & Time
Details
Format
 
-
Thursday 2:00PM - 5:00PM PT
Available
See Details
Instructor: Marc Villarreal
404458
Fee:
$945.00
In Personformat icon
Location: UCLA Extension Gayley Center in Westwood
Updating...
See Details
Notes

Internet access required. 

No meeting Thursday, November 23, 2023. UCLA Extension is closed for Thanksgiving holiday.

Refund Deadline
No refunds after October 05, 2025
Course Requirements
Course syllabus not yet available.
Book: Textbook to be provided
Schedule
Type
Date
Time
Location
Lecture
Thu Sep 25, 2025
2:00PM PT - 5:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 113
Lecture
Thu Oct 2, 2025
2:00PM PT - 5:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 113
Lecture
Thu Oct 9, 2025
2:00PM PT - 5:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 113
Lecture
Thu Oct 16, 2025
2:00PM PT - 5:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 113
Lecture
Thu Oct 23, 2025
2:00PM PT - 5:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 113
Lecture
Thu Oct 30, 2025
2:00PM PT - 5:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 113
Lecture
Thu Nov 6, 2025
2:00PM PT - 5:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 113
Lecture
Thu Nov 13, 2025
2:00PM PT - 5:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 113
Lecture
Thu Nov 20, 2025
2:00PM PT - 5:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 113
Lecture
Thu Dec 4, 2025
2:00PM PT - 5:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 113
Lecture
Thu Dec 11, 2025
2:00PM PT - 5:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 113
-
Thursday 6:30PM - 9:30PM PT
Available
See Details
Instructor: Rainier de Ocampo
404457
Fee:
$905.00
In Personformat icon
Location: UCLA Extension Gayley Center in Westwood
Updating...
See Details
Notes

Internet access required. No meeting on Thursday, November 27, 2025 because UCLA Extension is closed for Thanksgiving.

Refund Deadline
No refunds after October 05, 2025
Course Requirements
No Textbook Required
Course Syllabus
Schedule
Type
Date
Time
Location
Lecture
Thu Sep 25, 2025
6:30PM PT - 9:30PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 119A
Lecture
Thu Oct 2, 2025
6:30PM PT - 9:30PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 119A
Lecture
Thu Oct 9, 2025
6:30PM PT - 9:30PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 119A
Lecture
Thu Oct 16, 2025
6:30PM PT - 9:30PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 119A
Lecture
Thu Oct 23, 2025
6:30PM PT - 9:30PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 119A
Lecture
Thu Oct 30, 2025
6:30PM PT - 9:30PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 119A
Lecture
Thu Nov 6, 2025
6:30PM PT - 9:30PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 119A
Lecture
Thu Nov 13, 2025
6:30PM PT - 9:30PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 119A
Lecture
Thu Nov 20, 2025
6:30PM PT - 9:30PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 119A
Lecture
Thu Dec 4, 2025
6:30PM PT - 9:30PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 119A
Lecture
Thu Dec 11, 2025
6:30PM PT - 9:30PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 119A
-
This section has no set meeting times.
Available
See Details
Instructor: Joseph Hartnett
404459
Fee:
$905.00
Onlineformat icon
Updating...
See Details
Notes

Internet access required. 

Refund Deadline
No refunds after October 05, 2025
Course Requirements
Book: IMC ? The Next Generation, Five Steps for Delivering Value and Measuring Returns Using Marketing Communications: by Don Shultz & Heidi Schultz
MCGRAW-HILL HIGHER EDUCATION
ISBN 978-0071416627
Course Syllabus

Winter 2026 Schedule

Date & Time
Details
Format
 
-
Thursday 6:30PM - 9:30PM PT
Future Offering (Opens November 03, 2025 12:00:00 AM)
See Details
Instructor: Rainier de Ocampo
406038
Fee:
$905.00
In Personformat icon
Location: UCLA Extension Gayley Center in Westwood
Updating...
See Details
Notes

Internet access required. No meeting on Thursday, November 27, 2025 because UCLA Extension is closed for Thanksgiving.

Refund Deadline
Refunds only available from November 03, 2025 to January 18, 2026
Course Requirements
No Textbook Required
Course Not Yet Available
Schedule
Type
Date
Time
Location
Lecture
Thu Jan 8, 2026
6:30PM PT - 9:30PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 119A
Lecture
Thu Jan 15, 2026
6:30PM PT - 9:30PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 119A
Lecture
Thu Jan 22, 2026
6:30PM PT - 9:30PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 119A
Lecture
Thu Jan 29, 2026
6:30PM PT - 9:30PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 119A
Lecture
Thu Feb 5, 2026
6:30PM PT - 9:30PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 119A
Lecture
Thu Feb 12, 2026
6:30PM PT - 9:30PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 119A
Lecture
Thu Feb 19, 2026
6:30PM PT - 9:30PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 119A
Lecture
Thu Feb 26, 2026
6:30PM PT - 9:30PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 119A
Lecture
Thu Mar 5, 2026
6:30PM PT - 9:30PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 119A
Lecture
Thu Mar 12, 2026
6:30PM PT - 9:30PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 119A
Lecture
Thu Mar 19, 2026
6:30PM PT - 9:30PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 119A
-
Monday 2:00PM - 5:00PM PT
Future Offering (Opens November 03, 2025 12:00:00 AM)
See Details
Instructor: Marc Villarreal
406039
Fee:
$945.00
Hybridformat icon
Location: UCLA Extension Gayley Center in Westwood
Updating...
See Details
Notes

Internet access required. 

UCLA Extension is closed on Monday, January 19th for Martin Luther King, Jr. Holiday and February 16th for Presidents' Day. These sessions will be formatted as online asynchronous format posted in Canvas

- This hybrid section is made up of In-Person and Online instructions.

- International Students: This hybrid section is considered in person for immigration purposes.

Refund Deadline
Refunds only available from November 03, 2025 to January 18, 2026
Course Requirements
Course syllabus not yet available.
Book: Textbook to be provided
Schedule
Type
Date
Time
Location
Lecture
Mon Jan 5, 2026
2:00PM PT - 5:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center
Lecture
Mon Jan 12, 2026
2:00PM PT - 5:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center
Lecture
Mon Jan 26, 2026
2:00PM PT - 5:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center
Lecture
Mon Feb 2, 2026
2:00PM PT - 5:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center
Lecture
Mon Feb 9, 2026
2:00PM PT - 5:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center
Lecture
Mon Feb 23, 2026
2:00PM PT - 5:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center
Lecture
Mon Mar 2, 2026
2:00PM PT - 5:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center
Lecture
Mon Mar 9, 2026
2:00PM PT - 5:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center
Lecture
Mon Mar 16, 2026
2:00PM PT - 5:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center
-
This section has no set meeting times.
Future Offering (Opens November 03, 2025 12:00:00 AM)
See Details
Instructor: Steven Van Hook
406040
Fee:
$905.00
Onlineformat icon
Updating...
See Details
Notes
Internet access required.
Refund Deadline
Refunds only available from November 03, 2025 to January 18, 2026
Course Requirements
Course Syllabus Soon Available

This course applies towards the following certificates & specializations…

Marketing with Concentration in Digital Marketing
marketing-with-concentration-in-social-media-and-web-analytics-ce0485
Marketing
marketing-ce0265
Strategic Branding and Public Relations
strategic-branding-and-public-relations-ce0581

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