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Integrated Marketing Communications

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MGMT X 460.52

Marketing today requires the skills to use various communication channels and mediums. Take your marketing skills up a notch with this course and learn to create strategies that integrate your marketing across all channels.

Typically Available
Fall
Winter
Spring
Summer
Duration
As few as 11 weeks
Units
4.0
Current Formats
Online
Hybrid
In Person
Cost
Starting at $905.00

Get More Info

 

What you can learn.

Overview all major marketing media channels, including TV, print, and digital
Analyze integrated marketing communications plans to understand concepts, tactics, and strategies
Practice skills by creating an integrated marketing plan
Learn to develop metrics and measure return on investment

About This Course

This course focuses on the latest marketing communication practices—known as integrated marketing communications (IMC)—featuring an overview of the major media, including broadcast, print, outdoor, point of purchase, direct mail, Internet, telemarketing, public relations and promotion. The emphasis is on how to analyze and create an IMC program by using the latest value-based IMC concepts and measuring "return on communications investment." 

Winter 2026 Schedule

Date
Details
Format
 
-
Thursday 6:30PM - 9:30PM PT
Instructor:
REG#
406038
Fee:
$905.00
In Personformat icon
UCLA Extension Gayley Center in Westwood
Updating...
Notes

Internet access required. No meeting on Thursday, November 27, 2025 because UCLA Extension is closed for Thanksgiving.

Deadline
Refunds only available from November 03, 2025 to January 18, 2026
Course Requirements
No Textbook Required
Course syllabus not yet available.
Schedule
Type
Date
Time
Location
Lecture
Thu Jan 8, 2026
6:30PM PT - 9:30PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 119A
Lecture
Thu Jan 15, 2026
6:30PM PT - 9:30PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 119A
Lecture
Thu Jan 22, 2026
6:30PM PT - 9:30PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 119A
Lecture
Thu Jan 29, 2026
6:30PM PT - 9:30PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 119A
Lecture
Thu Feb 5, 2026
6:30PM PT - 9:30PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 119A
Lecture
Thu Feb 12, 2026
6:30PM PT - 9:30PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 119A
Lecture
Thu Feb 19, 2026
6:30PM PT - 9:30PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 119A
Lecture
Thu Feb 26, 2026
6:30PM PT - 9:30PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 119A
Lecture
Thu Mar 5, 2026
6:30PM PT - 9:30PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 119A
Lecture
Thu Mar 12, 2026
6:30PM PT - 9:30PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 119A
Lecture
Thu Mar 19, 2026
6:30PM PT - 9:30PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 119A
-
Monday 2:00PM - 5:00PM PT
Instructor:
REG#
406039
Fee:
$945.00
Hybridformat icon
UCLA Extension Gayley Center in Westwood
Updating...
Notes

Internet access required. 

UCLA Extension is closed on Monday, January 19th for Martin Luther King, Jr. Holiday and February 16th for Presidents' Day. These sessions will be formatted as online asynchronous format posted in Canvas

- This hybrid section is made up of In-Person and Online instructions.

- International Students: This hybrid section is considered in person for immigration purposes.

Deadline
Refunds only available from November 03, 2025 to January 18, 2026
Course Requirements
Course syllabus not yet available.
Schedule
Type
Date
Time
Location
Lecture
Mon Jan 5, 2026
2:00PM PT - 5:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 114A
Lecture
Mon Jan 12, 2026
2:00PM PT - 5:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 114A
Lecture
Mon Jan 26, 2026
2:00PM PT - 5:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 114A
Lecture
Mon Feb 2, 2026
2:00PM PT - 5:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 114A
Lecture
Mon Feb 9, 2026
2:00PM PT - 5:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 114A
Lecture
Mon Feb 23, 2026
2:00PM PT - 5:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 114A
Lecture
Mon Mar 2, 2026
2:00PM PT - 5:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 114A
Lecture
Mon Mar 9, 2026
2:00PM PT - 5:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 114A
Lecture
Mon Mar 16, 2026
2:00PM PT - 5:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 114A
-
This section has no set meeting times.
Instructor:
REG#
406040
Fee:
$905.00
Onlineformat icon
Updating...
Notes
Internet access required.
Deadline
Refunds only available from November 03, 2025 to January 18, 2026
Course Requirements
Course syllabus not yet available.

This course applies toward the following programs

certificate Build a strong business foundation and gain marketing skills to stand out, drive growth, and succeed in any industry. We recommend you speak with one of our student advisors before beginning this program.

Build a strong business foundation and gain marketing skills to stand out, drive growth, and succeed in any industry. We recommend you speak with one of our student advisors before beginning this program.

marketing-ce0265

Marketing

certificate
certificate Learn the fundamentals of marketing and develop the brand-building, analytical, and communication skills necessary to succeed in this dynamic, competitive field.

Learn the fundamentals of marketing and develop the brand-building, analytical, and communication skills necessary to succeed in this dynamic, competitive field.