Integrated Marketing Communications
MGMT X 460.52
Marketing today requires the skills to use various communication channels and mediums. Take your marketing skills up a notch with this course and learn to create strategies that integrate your marketing across all channels.
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Fall
Winter
Spring
Summer
Starting at $855.00
As few as 11 weeks
What you can learn.
Overview all major marketing media channels, including TV, print, and digital
Analyze integrated marketing communications plans to understand concepts, tactics, and strategies
Practice skills by creating an integrated marketing plan
Learn to develop metrics and measure return on investment
About this course:
This course focuses on the latest marketing communication practices—known as integrated marketing communications (IMC)—featuring an overview of the major media, including broadcast, print, outdoor, point of purchase, direct mail, Internet, telemarketing, public relations and promotion. The emphasis is on how to analyze and create an IMC program by using the latest value-based IMC concepts and measuring "return on communications investment."
Spring 2025 Schedule
April 3
- June 12
Thursday 6:30PM - 9:30PM PT
Available
See Details
Notes
Internet access required.
Refund Deadline
No refunds after April 13, 2025
Course Requirements
Schedule
Lecture
Thu Apr 3, 2025
6:30PM PT - 9:30PM PT
UCLA Extension Lindbrook Center in WestwoodUCLA Extension Lindbrook Center 209
Lecture
Thu Apr 10, 2025
6:30PM PT - 9:30PM PT
UCLA Extension Lindbrook Center in WestwoodUCLA Extension Lindbrook Center 209
Lecture
Thu Apr 17, 2025
6:30PM PT - 9:30PM PT
UCLA Extension Lindbrook Center in WestwoodUCLA Extension Lindbrook Center 209
Lecture
Thu Apr 24, 2025
6:30PM PT - 9:30PM PT
UCLA Extension Lindbrook Center in WestwoodUCLA Extension Lindbrook Center 209
Lecture
Thu May 1, 2025
6:30PM PT - 9:30PM PT
UCLA Extension Lindbrook Center in WestwoodUCLA Extension Lindbrook Center 209
Lecture
Thu May 8, 2025
6:30PM PT - 9:30PM PT
UCLA Extension Lindbrook Center in WestwoodUCLA Extension Lindbrook Center 209
Lecture
Thu May 15, 2025
6:30PM PT - 9:30PM PT
UCLA Extension Lindbrook Center in WestwoodUCLA Extension Lindbrook Center 209
Lecture
Thu May 22, 2025
6:30PM PT - 9:30PM PT
UCLA Extension Lindbrook Center in WestwoodUCLA Extension Lindbrook Center 209
Lecture
Thu May 29, 2025
6:30PM PT - 9:30PM PT
UCLA Extension Lindbrook Center in WestwoodUCLA Extension Lindbrook Center 209
Lecture
Thu Jun 5, 2025
6:30PM PT - 9:30PM PT
UCLA Extension Lindbrook Center in WestwoodUCLA Extension Lindbrook Center 209
Lecture
Thu Jun 12, 2025
6:30PM PT - 9:30PM PT
UCLA Extension Lindbrook Center in WestwoodUCLA Extension Lindbrook Center 209
March 31
- June 15
This section has no set meeting times.
Available
See Details
Notes
Internet access required.
Refund Deadline
No refunds after April 13, 2025
Course Requirements
Rowman & Littlefield Publishers
Summer 2025 Schedule
June 25
- September 3
Wednesday 2:00PM - 4:30PM PT
Future Offering (Opens April 28, 2025 12:00:00 AM)
See Details
Notes
No live meetings July 1; July 15; August 12, 2024. Asynchronous Online instruction for weeks of July 1-7; July 15-21; August 12-18, 2024.
No meeting September 2, 2024.
This hybrid section is made up of In Person, Live Online and Online instruction.
International Students: This hybrid section is considered In Person for immigration purposes.
Internet access required.
Refund Deadline
No refunds after June 18, 2025
Course Requirements
Schedule
Lecture
Wed Jun 25, 2025
2:00PM PT - 4:30PM PT
UCLA Extension Gayley Center in WestwoodUCLA Extension Gayley Center 121DE
Lecture
Wed Jul 2, 2025
2:00PM PT - 4:30PM PT
UCLA Extension Gayley Center in WestwoodUCLA Extension Gayley Center 121DE
Lecture
Wed Jul 9, 2025
2:00PM PT - 4:30PM PT
UCLA Extension Gayley Center in WestwoodUCLA Extension Gayley Center 121DE
Lecture
Wed Jul 16, 2025
2:00PM PT - 4:30PM PT
UCLA Extension Gayley Center in WestwoodUCLA Extension Gayley Center 121DE
Lecture
Wed Jul 23, 2025
2:00PM PT - 4:30PM PT
UCLA Extension Gayley Center in WestwoodUCLA Extension Gayley Center 121DE
Lecture
Wed Jul 30, 2025
2:00PM PT - 4:30PM PT
UCLA Extension Gayley Center in WestwoodUCLA Extension Gayley Center 121DE
Lecture
Wed Aug 6, 2025
2:00PM PT - 4:30PM PT
UCLA Extension Gayley Center in WestwoodUCLA Extension Gayley Center 121DE
Lecture
Wed Aug 13, 2025
2:00PM PT - 4:30PM PT
UCLA Extension Gayley Center in WestwoodUCLA Extension Gayley Center 121DE
Lecture
Wed Aug 20, 2025
2:00PM PT - 4:30PM PT
UCLA Extension Gayley Center in WestwoodUCLA Extension Gayley Center 121DE
Lecture
Wed Aug 27, 2025
2:00PM PT - 4:30PM PT
UCLA Extension Gayley Center in WestwoodUCLA Extension Gayley Center 121DE
Lecture
Wed Sep 3, 2025
2:00PM PT - 4:30PM PT
UCLA Extension Gayley Center in WestwoodUCLA Extension Gayley Center 121DE
June 23
- September 7
This section has no set meeting times.
Future Offering (Opens April 28, 2025 12:00:00 AM)
See Details
Notes
Internet access required.
Refund Deadline
No refunds after July 06, 2025
Course Requirements
MCGRAW-HILL HIGHER EDUCATION
ISBN 978-0071416627