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Integrated Marketing Communications

business team in office
MGMT X 460.52

Marketing today requires the skills to use various communication channels and mediums. Take your marketing skills up a notch with this course and learn to create strategies that integrate your marketing across all channels.

Typically Available
Fall
Winter
Spring
Summer
Duration
As few as 11 weeks
Units
4.0
Current Formats
In Person
Online
Cost
Starting at $905.00

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What you can learn.

Overview all major marketing media channels, including TV, print, and digital
Analyze integrated marketing communications plans to understand concepts, tactics, and strategies
Practice skills by creating an integrated marketing plan
Learn to develop metrics and measure return on investment

About This Course

This course focuses on the latest marketing communication practices—known as integrated marketing communications (IMC)—featuring an overview of the major media, including broadcast, print, outdoor, point of purchase, direct mail, Internet, telemarketing, public relations and promotion. The emphasis is on how to analyze and create an IMC program by using the latest value-based IMC concepts and measuring "return on communications investment." 

Spring 2026 Schedule

Date
Details
Format
 
-
Thursday 6:30PM - 9:30PM PT
Instructor:
REG#
407286
Fee:
$905.00
In Personformat icon
UCLA Extension Gayley Center in Westwood
Updating...
Notes

Internet access required. No meeting on Thursday, November 27, 2025 because UCLA Extension is closed for Thanksgiving.

Deadline
Refunds only available from February 02, 2026 to April 12, 2026
Course Requirements
No Textbook Required
Schedule
Type
Date
Time
Location
Lecture
Thu Apr 2, 2026
6:30PM PT - 9:30PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 119A
Lecture
Thu Apr 9, 2026
6:30PM PT - 9:30PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 119A
Lecture
Thu Apr 16, 2026
6:30PM PT - 9:30PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 119A
Lecture
Thu Apr 23, 2026
6:30PM PT - 9:30PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 119A
Lecture
Thu Apr 30, 2026
6:30PM PT - 9:30PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 119A
Lecture
Thu May 7, 2026
6:30PM PT - 9:30PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 119A
Lecture
Thu May 14, 2026
6:30PM PT - 9:30PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 119A
Lecture
Thu May 21, 2026
6:30PM PT - 9:30PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 119A
Lecture
Thu May 28, 2026
6:30PM PT - 9:30PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 119A
Lecture
Thu Jun 4, 2026
6:30PM PT - 9:30PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 119A
Lecture
Thu Jun 11, 2026
6:30PM PT - 9:30PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 119A
-
This section has no set meeting times.
Instructor:
REG#
407287
Fee:
$905.00
Onlineformat icon
Updating...
Notes
Internet access required.
Deadline
Refunds only available from February 02, 2026 to April 12, 2026
Course Requirements

This course applies toward the following programs

certificate Build a strong business foundation and gain marketing skills to stand out, drive growth, and succeed in any industry. We recommend you speak with one of our student advisors before beginning this program.

Build a strong business foundation and gain marketing skills to stand out, drive growth, and succeed in any industry. We recommend you speak with one of our student advisors before beginning this program.

marketing-ce0265

Marketing

certificate
certificate Learn the fundamentals of marketing and develop the brand-building, analytical, and communication skills necessary to succeed in this dynamic, competitive field.

Learn the fundamentals of marketing and develop the brand-building, analytical, and communication skills necessary to succeed in this dynamic, competitive field.