Integrated Marketing Communications

MGMT X 460.52

Marketing today requires the skills to use various communication channels and mediums. Take your marketing skills up a notch with this course and learn to create strategies that integrate your marketing across all channels.

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READ MORE ABOUT THIS COURSE
Fall
Winter
Spring
Summer
Online
In Person
Starting at $855.00
As few as 11 weeks
4.0
View Course Options

What you can learn.

  • Overview all major marketing media channels, including TV, print, and digital
  • Analyze integrated marketing communications plans to understand concepts, tactics, and strategies
  • Practice skills by creating an integrated marketing plan
  • Learn to develop metrics and measure return on investment

About this course:

This course focuses on the latest marketing communication practices—known as integrated marketing communications (IMC)—featuring an overview of the major media, including broadcast, print, outdoor, point of purchase, direct mail, Internet, telemarketing, public relations and promotion. The emphasis is on how to analyze and create an IMC program by using the latest value-based IMC concepts and measuring "return on communications investment." 

Spring 2025 Schedule

Date & Time
Details
Format
 
-
Thursday 6:30PM - 9:30PM PT
Available
See Details
Instructor: Rainier de Ocampo
401920
Fee:
$855.00
In Personformat icon
Location: UCLA Extension Lindbrook Center in Westwood
Updating...
See Details
Notes

Internet access required.

Refund Deadline
No refunds after April 13, 2025
Course Requirements
Book: Advertising Promotion and Other Aspects of Integrated Marketing Communications by Terence A. Shimp and J. Craig Andrews
Cengage Learning
Course Syllabus
Schedule
Type
Date
Time
Location
Lecture
Thu Apr 3, 2025
6:30PM PT - 9:30PM PT
UCLA Extension Lindbrook Center in Westwood
UCLA Extension Lindbrook Center 209
Lecture
Thu Apr 10, 2025
6:30PM PT - 9:30PM PT
UCLA Extension Lindbrook Center in Westwood
UCLA Extension Lindbrook Center 209
Lecture
Thu Apr 17, 2025
6:30PM PT - 9:30PM PT
UCLA Extension Lindbrook Center in Westwood
UCLA Extension Lindbrook Center 209
Lecture
Thu Apr 24, 2025
6:30PM PT - 9:30PM PT
UCLA Extension Lindbrook Center in Westwood
UCLA Extension Lindbrook Center 209
Lecture
Thu May 1, 2025
6:30PM PT - 9:30PM PT
UCLA Extension Lindbrook Center in Westwood
UCLA Extension Lindbrook Center 209
Lecture
Thu May 8, 2025
6:30PM PT - 9:30PM PT
UCLA Extension Lindbrook Center in Westwood
UCLA Extension Lindbrook Center 209
Lecture
Thu May 15, 2025
6:30PM PT - 9:30PM PT
UCLA Extension Lindbrook Center in Westwood
UCLA Extension Lindbrook Center 209
Lecture
Thu May 22, 2025
6:30PM PT - 9:30PM PT
UCLA Extension Lindbrook Center in Westwood
UCLA Extension Lindbrook Center 209
Lecture
Thu May 29, 2025
6:30PM PT - 9:30PM PT
UCLA Extension Lindbrook Center in Westwood
UCLA Extension Lindbrook Center 209
Lecture
Thu Jun 5, 2025
6:30PM PT - 9:30PM PT
UCLA Extension Lindbrook Center in Westwood
UCLA Extension Lindbrook Center 209
Lecture
Thu Jun 12, 2025
6:30PM PT - 9:30PM PT
UCLA Extension Lindbrook Center in Westwood
UCLA Extension Lindbrook Center 209
-
This section has no set meeting times.
Available
See Details
Instructor: Steven Van Hook
401921
Fee:
$855.00
Onlineformat icon
Updating...
See Details
Notes
Internet access required.
Refund Deadline
No refunds after April 13, 2025
Course Requirements
Course Syllabus
Book: Integrated Marketing Communication: Creative Strategy from Idea to Implementation by Robyn Blakeman
Rowman & Littlefield Publishers

Summer 2025 Schedule

Date & Time
Details
Format
 
-
Wednesday 2:00PM - 4:30PM PT
Future Offering (Opens April 28, 2025 12:00:00 AM)
See Details
Instructor: Marc Villarreal
403292
Fee:
$895.00
In Personformat icon
Location: UCLA Extension Gayley Center in Westwood
Updating...
See Details
Notes

No live meetings July 1; July 15; August 12, 2024. Asynchronous Online instruction for weeks of July 1-7; July 15-21; August 12-18, 2024.

No meeting September 2, 2024.

This hybrid section is made up of In Person, Live Online and Online instruction.

International Students: This hybrid section is considered In Person for immigration purposes.

Internet access required.

Refund Deadline
No refunds after June 18, 2025
Course Requirements
Course Syllabus
Book: Start With Why by Simon Sinek
Portfolio/Penguin
Schedule
Type
Date
Time
Location
Lecture
Wed Jun 25, 2025
2:00PM PT - 4:30PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 121DE
Lecture
Wed Jul 2, 2025
2:00PM PT - 4:30PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 121DE
Lecture
Wed Jul 9, 2025
2:00PM PT - 4:30PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 121DE
Lecture
Wed Jul 16, 2025
2:00PM PT - 4:30PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 121DE
Lecture
Wed Jul 23, 2025
2:00PM PT - 4:30PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 121DE
Lecture
Wed Jul 30, 2025
2:00PM PT - 4:30PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 121DE
Lecture
Wed Aug 6, 2025
2:00PM PT - 4:30PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 121DE
Lecture
Wed Aug 13, 2025
2:00PM PT - 4:30PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 121DE
Lecture
Wed Aug 20, 2025
2:00PM PT - 4:30PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 121DE
Lecture
Wed Aug 27, 2025
2:00PM PT - 4:30PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 121DE
Lecture
Wed Sep 3, 2025
2:00PM PT - 4:30PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 121DE
-
This section has no set meeting times.
Future Offering (Opens April 28, 2025 12:00:00 AM)
See Details
Instructor: Joseph Hartnett
403293
Fee:
$855.00
Onlineformat icon
Updating...
See Details
Notes

Internet access required. 

Refund Deadline
No refunds after July 06, 2025
Course Requirements
Book: IMC ? The Next Generation, Five Steps for Delivering Value and Measuring Returns Using Marketing Communications: by Don Shultz & Heidi Schultz
MCGRAW-HILL HIGHER EDUCATION
ISBN 978-0071416627
Course Syllabus

Contact Us

Speak to a program representative. Hours: Mon-Fri, 8am-5pm.
phone-icon 310-206-4271
phone-icon bamcertificate@uclaextension.edu

This course applies towards the following certificates & specializations…

Marketing
marketing-ce0265
General Business Studies with Concentration in Marketing
general-business-studies-with-concentration-in-marketing-ce0117
Strategic Branding and Public Relations
strategic-branding-and-public-relations-ce0581
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