In-Person Classes: Expect traffic delays near Westwood this week. Allow extra time to commute.

Integrated Marketing Communications

MGMT X 460.52

Marketing today requires the skills to use various communication channels and mediums. Take your marketing skills up a notch with this course and learn to create strategies that integrate your marketing across all channels.

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READ MORE ABOUT THIS COURSE
Fall
Winter
Spring
Summer
In Person
Online
Starting at $855.00
As few as 11 weeks
4.0
View Course Options

What you can learn.

  • Overview all major marketing media channels, including TV, print, and digital
  • Analyze integrated marketing communications plans to understand concepts, tactics, and strategies
  • Practice skills by creating an integrated marketing plan
  • Learn to develop metrics and measure return on investment

About this course:

This course focuses on the latest marketing communication practices—known as integrated marketing communications (IMC)—featuring an overview of the major media, including broadcast, print, outdoor, point of purchase, direct mail, Internet, telemarketing, public relations and promotion. The emphasis is on how to analyze and create an IMC program by using the latest value-based IMC concepts and measuring "return on communications investment." 

Fall 2024 Schedule

Date & Time
Details
Format
 
-
Thursday 2:00PM - 5:00PM PT
Wait List
See Details
Instructor: Joseph Hartnett
399095
Fee:
$895.00
In Personformat icon
Location: UCLA Extension Lindbrook Center in Westwood
Updating...
See Details
Notes

Internet access required. 

No meeting Thursday, November 23, 2023. UCLA Extension is closed for Thanksgiving holiday.

Refund Deadline
No refunds after October 09, 2024
Course Requirements
Course syllabus not yet available.
Book: IMC – The Next Generation, Five Steps for Delivering Value and Measuring Returns Using Marketing Communications by Don Schulz & Heidi Schulz
McGraw Hill
Schedule
Type
Date
Time
Location
Lecture
Thu Sep 26, 2024
2:00PM PT - 5:00PM PT
UCLA Extension Lindbrook Center in Westwood
UCLA Extension Lindbrook Center 204CD
Lecture
Thu Oct 3, 2024
2:00PM PT - 5:00PM PT
UCLA Extension Lindbrook Center in Westwood
UCLA Extension Lindbrook Center 204CD
Lecture
Thu Oct 10, 2024
2:00PM PT - 5:00PM PT
UCLA Extension Lindbrook Center in Westwood
UCLA Extension Lindbrook Center 204CD
Lecture
Thu Oct 17, 2024
2:00PM PT - 5:00PM PT
UCLA Extension Lindbrook Center in Westwood
UCLA Extension Lindbrook Center 204CD
Lecture
Thu Oct 24, 2024
2:00PM PT - 5:00PM PT
UCLA Extension Lindbrook Center in Westwood
UCLA Extension Lindbrook Center 204CD
Lecture
Thu Oct 31, 2024
2:00PM PT - 5:00PM PT
UCLA Extension Lindbrook Center in Westwood
UCLA Extension Lindbrook Center 204CD
Lecture
Thu Nov 7, 2024
2:00PM PT - 5:00PM PT
UCLA Extension Lindbrook Center in Westwood
UCLA Extension Lindbrook Center 204CD
Lecture
Thu Nov 14, 2024
2:00PM PT - 5:00PM PT
UCLA Extension Lindbrook Center in Westwood
UCLA Extension Lindbrook Center 204CD
Lecture
Thu Nov 21, 2024
2:00PM PT - 5:00PM PT
UCLA Extension Lindbrook Center in Westwood
UCLA Extension Lindbrook Center 204CD
Lecture
Thu Dec 5, 2024
2:00PM PT - 5:00PM PT
UCLA Extension Lindbrook Center in Westwood
UCLA Extension Lindbrook Center 204CD
Lecture
Thu Dec 12, 2024
2:00PM PT - 5:00PM PT
UCLA Extension Lindbrook Center in Westwood
UCLA Extension Lindbrook Center 204CD
-
Wednesday 7:00PM - 9:00PM PT
Available
See Details
Instructor: Jillian Kogan Dunn
399094
Fee:
$855.00
In Personformat icon
Location: UCLA Extension Gayley Center in Westwood
Updating...
See Details
Notes

Internet access required.

Refund Deadline
No refunds after October 08, 2024
Course Requirements
No Textbook Required
Course Syllabus
Schedule
Type
Date
Time
Location
Lecture
Wed Sep 25, 2024
7:00PM PT - 9:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 121B
Lecture
Wed Oct 2, 2024
7:00PM PT - 9:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 121B
Lecture
Wed Oct 9, 2024
7:00PM PT - 9:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 121B
Lecture
Wed Oct 16, 2024
7:00PM PT - 9:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 121B
Lecture
Wed Oct 23, 2024
7:00PM PT - 9:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 121B
Lecture
Wed Oct 30, 2024
7:00PM PT - 9:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 121B
Lecture
Wed Nov 6, 2024
7:00PM PT - 9:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 121B
Lecture
Wed Nov 13, 2024
7:00PM PT - 9:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 121B
Lecture
Wed Nov 20, 2024
7:00PM PT - 9:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 121B
Lecture
Wed Nov 27, 2024
7:00PM PT - 9:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 121B
Lecture
Wed Dec 4, 2024
7:00PM PT - 9:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 121B
-
This section has no set meeting times.
Available
See Details
Instructor: Joseph Hartnett
399096
Fee:
$855.00
Onlineformat icon
Updating...
See Details
Notes

Internet access required. 

Refund Deadline
No refunds after September 27, 2024
Course Requirements
Book: IMC ? The Next Generation, Five Steps for Delivering Value and Measuring Returns Using Marketing Communications: by Don Shultz & Heidi Schultz
MCGRAW-HILL HIGHER EDUCATION
ISBN 978-0071416627
Course Syllabus

Winter 2025 Schedule

Date & Time
Details
Format
 
-
Thursday 6:30PM - 9:30PM PT
Future Offering (Opens November 04, 2024 12:00:00 AM)
See Details
Instructor: Rainier de Ocampo
400361
Fee:
$855.00
In Personformat icon
Location: UCLA Extension Gayley Center in Westwood
Updating...
See Details
Notes

Internet access required.

Refund Deadline
No refunds after January 02, 2025
Course Requirements
Book: Advertising Promotion and Other Aspects of Integrated Marketing Communications by Terence A. Shimp and J. Craig Andrews
Cengage Learning
Course syllabus not yet available.
Schedule
Type
Date
Time
Location
Lecture
Thu Jan 9, 2025
6:30PM PT - 9:30PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center
Lecture
Thu Jan 16, 2025
6:30PM PT - 9:30PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center
Lecture
Thu Jan 23, 2025
6:30PM PT - 9:30PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center
Lecture
Thu Jan 30, 2025
6:30PM PT - 9:30PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center
Lecture
Thu Feb 6, 2025
6:30PM PT - 9:30PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center
Lecture
Thu Feb 13, 2025
6:30PM PT - 9:30PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center
Lecture
Thu Feb 20, 2025
6:30PM PT - 9:30PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center
Lecture
Thu Feb 27, 2025
6:30PM PT - 9:30PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center
Lecture
Thu Mar 6, 2025
6:30PM PT - 9:30PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center
Lecture
Thu Mar 13, 2025
6:30PM PT - 9:30PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center
Lecture
Thu Mar 20, 2025
6:30PM PT - 9:30PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center
-
Tuesday 2:00PM - 5:00PM PT
Future Offering (Opens November 04, 2024 12:00:00 AM)
See Details
Instructor: Joseph Hartnett
400362
Fee:
$895.00
In Personformat icon
Location: UCLA Extension Gayley Center in Westwood
Updating...
See Details
Notes

Internet access required. 

No meeting Thursday, November 23, 2023. UCLA Extension is closed for Thanksgiving holiday.

Refund Deadline
No refunds after December 31, 2024
Course Requirements
Course syllabus not yet available.
Book: IMC – The Next Generation, Five Steps for Delivering Value and Measuring Returns Using Marketing Communications by Don Schulz & Heidi Schulz
McGraw Hill
Schedule
Type
Date
Time
Location
Lecture
Tue Jan 7, 2025
2:00PM PT - 5:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 115
Lecture
Tue Jan 14, 2025
2:00PM PT - 5:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 115
Lecture
Tue Jan 21, 2025
2:00PM PT - 5:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 115
Lecture
Tue Jan 28, 2025
2:00PM PT - 5:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 115
Lecture
Tue Feb 4, 2025
2:00PM PT - 5:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 115
Lecture
Tue Feb 11, 2025
2:00PM PT - 5:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 115
Lecture
Tue Feb 18, 2025
2:00PM PT - 5:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 115
Lecture
Tue Feb 25, 2025
2:00PM PT - 5:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 115
Lecture
Tue Mar 4, 2025
2:00PM PT - 5:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 115
Lecture
Tue Mar 11, 2025
2:00PM PT - 5:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 115
Lecture
Tue Mar 18, 2025
2:00PM PT - 5:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 115
-
This section has no set meeting times.
Future Offering (Opens November 04, 2024 12:00:00 AM)
See Details
Instructor: Steven Van Hook
400363
Fee:
$855.00
Onlineformat icon
Updating...
See Details
Notes
Internet access required.
Refund Deadline
No refunds after December 30, 2024
Course Requirements
Course syllabus not yet available.
Book: Integrated Marketing Communication: Creative Strategy from Idea to Implementation by Robyn Blakeman
Rowman & Littlefield Publishers
ISBN 9781538101056

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