Integrated Marketing Communications

MGMT X 460.52

Marketing today requires the skills to use various communication channels and mediums. Take your marketing skills up a notch with this course and learn to create strategies that integrate your marketing across all channels.

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READ MORE ABOUT THIS COURSE
Fall
Winter
Spring
Summer
Online
In Person
Starting at $855.00
As few as 11 weeks
4.0
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What you can learn.

  • Overview all major marketing media channels, including TV, print, and digital
  • Analyze integrated marketing communications plans to understand concepts, tactics, and strategies
  • Practice skills by creating an integrated marketing plan
  • Learn to develop metrics and measure return on investment

About this course:

This course focuses on the latest marketing communication practices—known as integrated marketing communications (IMC)—featuring an overview of the major media, including broadcast, print, outdoor, point of purchase, direct mail, Internet, telemarketing, public relations and promotion. The emphasis is on how to analyze and create an IMC program by using the latest value-based IMC concepts and measuring "return on communications investment." 

Winter 2025 Schedule

Date & Time
Details
Format
 
-
Thursday 6:30PM - 9:30PM PT
Available
See Details
Instructor: Rainier de Ocampo
400361
Fee:
$855.00
In Personformat icon
Location: UCLA Extension Lindbrook Center in Westwood
Updating...
See Details
Notes

Internet access required.

Refund Deadline
No refunds after January 22, 2025
Course Requirements
Book: Advertising Promotion and Other Aspects of Integrated Marketing Communications by Terence A. Shimp and J. Craig Andrews
Cengage Learning
Course Syllabus
Schedule
Type
Date
Time
Location
Lecture
Thu Jan 9, 2025
6:30PM PT - 9:30PM PT
UCLA Extension Lindbrook Center in Westwood
UCLA Extension Lindbrook Center 209
Lecture
Thu Jan 16, 2025
6:30PM PT - 9:30PM PT
UCLA Extension Lindbrook Center in Westwood
UCLA Extension Lindbrook Center 209
Lecture
Thu Jan 23, 2025
6:30PM PT - 9:30PM PT
UCLA Extension Lindbrook Center in Westwood
UCLA Extension Lindbrook Center 209
Lecture
Thu Jan 30, 2025
6:30PM PT - 9:30PM PT
UCLA Extension Lindbrook Center in Westwood
UCLA Extension Lindbrook Center 209
Lecture
Thu Feb 6, 2025
6:30PM PT - 9:30PM PT
UCLA Extension Lindbrook Center in Westwood
UCLA Extension Lindbrook Center 209
Lecture
Thu Feb 13, 2025
6:30PM PT - 9:30PM PT
UCLA Extension Lindbrook Center in Westwood
UCLA Extension Lindbrook Center 209
Lecture
Thu Feb 20, 2025
6:30PM PT - 9:30PM PT
UCLA Extension Lindbrook Center in Westwood
UCLA Extension Lindbrook Center 209
Lecture
Thu Feb 27, 2025
6:30PM PT - 9:30PM PT
UCLA Extension Lindbrook Center in Westwood
UCLA Extension Lindbrook Center 209
Lecture
Thu Mar 6, 2025
6:30PM PT - 9:30PM PT
UCLA Extension Lindbrook Center in Westwood
UCLA Extension Lindbrook Center 209
Lecture
Thu Mar 13, 2025
6:30PM PT - 9:30PM PT
UCLA Extension Lindbrook Center in Westwood
UCLA Extension Lindbrook Center 209
Lecture
Thu Mar 20, 2025
6:30PM PT - 9:30PM PT
UCLA Extension Lindbrook Center in Westwood
UCLA Extension Lindbrook Center 209
-
Thursday 2:00PM - 5:00PM PT
Available
See Details
Instructor: Joseph Hartnett
400362
Fee:
$895.00
In Personformat icon
Location: UCLA Extension Gayley Center in Westwood
Updating...
See Details
Notes

Internet access required. 

No meeting Thursday, November 23, 2023. UCLA Extension is closed for Thanksgiving holiday.

Refund Deadline
No refunds after January 22, 2025
Course Requirements
Course syllabus not yet available.
Book: IMC – The Next Generation, Five Steps for Delivering Value and Measuring Returns Using Marketing Communications by Don Schulz & Heidi Schulz
McGraw Hill
Schedule
Type
Date
Time
Location
Lecture
Thu Jan 9, 2025
2:00PM PT - 5:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 115
Lecture
Thu Jan 16, 2025
2:00PM PT - 5:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 115
Lecture
Thu Jan 23, 2025
2:00PM PT - 5:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 115
Lecture
Thu Jan 30, 2025
2:00PM PT - 5:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 115
Lecture
Thu Feb 6, 2025
2:00PM PT - 5:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 115
Lecture
Thu Feb 13, 2025
2:00PM PT - 5:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 115
Lecture
Thu Feb 20, 2025
2:00PM PT - 5:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 115
Lecture
Thu Feb 27, 2025
2:00PM PT - 5:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 115
Lecture
Thu Mar 6, 2025
2:00PM PT - 5:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 115
Lecture
Thu Mar 13, 2025
2:00PM PT - 5:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 115
Lecture
Thu Mar 20, 2025
2:00PM PT - 5:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 115
-
This section has no set meeting times.
Available
See Details
Instructor: Steven Van Hook
400363
Fee:
$855.00
Onlineformat icon
Updating...
See Details
Notes
Internet access required.
Refund Deadline
No refunds after January 10, 2025
Course Requirements
Course syllabus not yet available.
Book: Integrated Marketing Communication: Creative Strategy from Idea to Implementation by Robyn Blakeman
Rowman & Littlefield Publishers
ISBN 9781538101056

Contact Us

Speak to a program representative. Hours: Mon-Fri, 8am-5pm.
phone-icon 310-206-4271
phone-icon bamcertificate@uclaextension.edu

This course applies towards the following certificates & specializations…

General Business Studies with Concentration in Marketing
general-business-studies-with-concentration-in-marketing-ce0117
Marketing
marketing-ce0265
Business Communications
business-communications-ce0578
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