Entertainment Public Relations
Entertainment Public Relations
MGMT X 469.29
This course explores strategies for creating and executing publicity campaigns for entertainment products.
Typically Available
Spring
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What you can learn.
What you can learn.
Explore techniques and strategies employed in all areas of entertainment publicity, including TV, film, music, and sports
Review the development of a publicity campaign
Learn about reputation management, digital and social media, working with the media, and writing an effective press release
About This Course
The course explores strategies for creating and executing publicity campaigns for entertainment products. The course explores techniques and strategies employed in all areas of entertainment publicity, including TV, film, music and sports. Topics covered include the development of a publicity campaign, reputation management, digital media, social media, working relationships with the media and writing an effective press release.
This course applies toward the following programs
certificate
Build a strong business foundation and gain marketing skills to stand out, drive growth, and succeed in any industry. We recommend you speak with one of our student advisors before beginning this program.
Build a strong business foundation and gain marketing skills to stand out, drive growth, and succeed in any industry. We recommend you speak with one of our student advisors before beginning this program.
Strategic Branding and Public Relations
certificate
certificate
Get cutting-edge skills in public relations and brand management, and improve your written, verbal, and digital communication.
Get cutting-edge skills in public relations and brand management, and improve your written, verbal, and digital communication.