Fundamentals of Public Relations

MGMT X 469.11

Learn the history, theories and principles of public relations in this introductory course and gain a comprehensive foundation to start the journey down the public relations path.

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What you can learn.

Study the history, theories, and principles of public relations practice
Learn about the tools and techniques of the trade and apply to real-life situations
Gain a grounding in the social, behavioral, psychological, ethical, financial, and political foundations of public relations
Examine methods of communicating with and reaching various audiences via different channels

About this course:

This course is intended to provide an introduction to the basic history, theories, principles and methods of public relations practice. The emphasis in this class is on problem solving and the tools and techniques of the trade as applied to real-life situations. The scope of the course is intended to present the social, behavioral, psychological, ethical, economical and political foundations of public relations and the theories of public relations as a communications discipline. This course also examines the nature of various public relations audiences and the different channels used to reach them. The course offers insight and perspective in determining whether the public relations profession is the career path for you.

Spring 2025 Schedule

April 2 - June 11

Wednesday 6:00PM - 8:00PM PT

Available

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401894

Fee:

$855.00

In Person

Location: UCLA Extension Lindbrook Center in Westwood

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Notes

Internet access required.

Refund Deadline

No refunds after April 13, 2025

Course Requirements

Course syllabus not yet available.

No textbook required

Schedule

Type

Date

Time

Location

Lecture

Wed Apr 2, 2025

6:00PM PT - 8:00PM PT