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Plan of Study: Marketing with Concentration in Digital Marketing

Program at a Glance

In the charts below, view the quarter offered and teaching format for all required and elective courses in this certificate.

Full-time students, jump to entry quarter-specific charts.

Course Format Legend

I = In Person
L = Live Online
O = Online
H = Hybrid

For course format descriptions, see Instructional Formats

5 Required Courses (20 units)

Students must complete all five required courses listed below.

Course Number and Title	Units	Fall	Winter	Spring	Summer
MGMT X 160 Marketing Principles and Practices	4	I/O	I/O	I/O	I/O
MGMT X 460.41 Brand Management	4	I/O	I/O	I/O	I/O
MGMT X 460.394 Digital Marketing	4	I/O	I/O	I/O	I/O
MGMT X 460.52 Integrated Marketing Communications	4	I/O	I/O	I/O	I/O
MGMT X 466 Consumer Market Research	4	I/O	I/O	I/O	I/O

Elective Courses (10 units)

Students must complete 10 elective units from the list below. Courses are either 4 or 2 units each.

Course Number and Title	Units	Fall	Winter	Spring	Summer
MGMT X 460.381 Influencer Marketing: Employing Influencers	2	O	I	O	I
MGMT X 460.382 Personal Branding and Becoming an Influencer	2	I	O	I	O
MGMT X 460.398 Social Media Marketing	2	I/O	I/O	I/O	I/O
MGMT X 463.01 Advertising in the Digital Age	2	O	I	O	I
MGMT X 466.05 Advanced Digital and Social Media Marketing Strategies	4	I/O	I/O	I/O	I/O
MGMT X 470.10 Digital Analytics	4	I/O	I/O	I/O	I/O
MGMT X 471.10 Marketing with Google Ads	2	I	I/O	I	O
MGMT X 470.30 Search Engine Optimization for Marketing	2	I/O	I/O	I	I/O
MGMT X 430.814 Salesforce CRM Essentials	4	O		O
MGMT X 460.484 Internship in Marketing and Advertising	4	I/L	I/L	I/L	I/L

Full-Time Students

Full-time students who wish to complete their program in 3 quarters may select their entry quarter below to find the recommended plan of study.

Darker shaded boxes represent the quarter in which the course is recommended to be taken. Lighter shaded boxes indicate available course options which may be taken to achieve full-time status during the specific quarter. Some courses have limited spaces; early enrollment is recommended.

F-1 international students are not eligible for internship/Curricular Practical Training (CPT) unless they have maintained lawful F-1 visa status for at least three academic quarters. This includes any time accrued in F-1 status at another institution with no break in status. As such, CPT approval and internship participation is allowed in the 4th quarter. Because the duration of this program for full-time students is three quarters, F-1 international students are not eligible for the internship course/CPT unless they have already accrued time in F-1 status before beginning this certificate program. For any questions about CPT eligibility, please consult International Student Services at iss@uclaextension.edu.

Fall Quarter Entry

5 Required Courses (20 units)

Students must complete all five required courses listed below.

Course Number and Title	Units	Fall	Winter	Spring	Summer
MGMT X 160 Marketing Principles and Practices	4	I/O	I/O	I/O	I/O
MGMT X 460.41 Brand Management	4	I/O	I/O	I/O	I/O
MGMT X 460.394 Digital Marketing	4	I/O	I/O	I/O	I/O
MGMT X 460.52 Integrated Marketing Communications	4	I/O	I/O	I/O	I/O
MGMT X 466 Consumer Market Research	4	I/O	I/O	I/O	I/O

Elective Courses (10 units)

Students must complete 10 elective units from the list below. Courses are either 4 or 2 units each.

Course Number and Title	Units	Fall	Winter	Spring	Summer
MGMT X 460.381 Influencer Marketing: Employing Influencers	2	O	I	O	I
MGMT X 460.382 Personal Branding and Becoming an Influencer	2	I	O	I	O
MGMT X 460.398 Social Media Marketing	2	I/O	I/O	I/O	I/O
MGMT X 463.01 Advertising in the Digital Age	2	O	I	O	I
MGMT X 466.05 Advanced Digital and Social Media Marketing Strategies	4	I/O	I/O	I/O	I/O
MGMT X 470.10 Digital Analytics	4	I/O	I/O	I/O	I/O
MGMT X 471.10 Marketing with Google Ads	2	I	I/O	I	O
MGMT X 470.30 Search Engine Optimization for Marketing	2	I/O	I/O	I	I/O
MGMT X 430.814 Salesforce CRM Essentials	4	O		O
MGMT X 460.484 Internship in Marketing and Advertising	4	I/L	I/L	I/L	I/L

Winter Quarter Entry

5 Required Courses (20 units)

Students must complete all five required courses listed below.

Course Number and Title	Units	Fall	Winter	Spring	Summer
MGMT X 160 Marketing Principles and Practices	4	I/O	I/O	I/O	I/O
MGMT X 460.41 Brand Management	4	I/O	I/O	I/O	I/O
MGMT X 460.394 Digital Marketing	4	I/O	I/O	I/O	I/O
MGMT X 460.52 Integrated Marketing Communications	4	I/O	I/O	I/O	I/O
MGMT X 466 Consumer Market Research	4	I/O	I/O	I/O	I/O

Elective Courses (10 units)

Students must complete 10 elective units from the list below. Courses are either 4 or 2 units each.

Course Number and Title	Units	Fall	Winter	Spring	Summer
MGMT X 460.381 Influencer Marketing: Employing Influencers	2	O	I	O	I
MGMT X 460.382 Personal Branding and Becoming an Influencer	2	I	O	I	O
MGMT X 460.398 Social Media Marketing	2	I/O	I/O	I/O	I/O
MGMT X 463.01 Advertising in the Digital Age	2	O	I	O	I
MGMT X 466.05 Advanced Digital and Social Media Marketing Strategies	4	I/O	I/O	I/O	I/O
MGMT X 470.10 Digital Analytics	4	I/O	I/O	I/O	I/O
MGMT X 471.10 Marketing with Google Ads	2	I	I/O	I	O
MGMT X 470.30 Search Engine Optimization for Marketing	2	I/O	I/O	I	I/O
MGMT X 430.814 Salesforce CRM Essentials	4	O		O
MGMT X 460.484 Internship in Marketing and Advertising	4	I/L	I/L	I/L	I/L

Spring Quarter Entry

5 Required Courses (20 units)

Students must complete all five required courses listed below.

Course Number and Title	Units	Fall	Winter	Spring	Summer
MGMT X 160 Marketing Principles and Practices	4	I/O	I/O	I/O	I/O
MGMT X 460.41 Brand Management	4	I/O	I/O	I/O	I/O
MGMT X 460.394 Digital Marketing	4	I/O	I/O	I/O	I/O
MGMT X 460.52 Integrated Marketing Communications	4	I/O	I/O	I/O	I/O
MGMT X 466 Consumer Market Research	4	I/O	I/O	I/O	I/O

Elective Courses (10 units)

Students must complete 10 elective units from the list below. Courses are either 4 or 2 units each.

Course Number and Title	Units	Fall	Winter	Spring	Summer
MGMT X 460.381 Influencer Marketing: Employing Influencers	2	O	I	O	I
MGMT X 460.382 Personal Branding and Becoming an Influencer	2	I	O	I	O
MGMT X 460.398 Social Media Marketing	2	I/O	I/O	I/O	I/O
MGMT X 463.01 Advertising in the Digital Age	2	O	I	O	I
MGMT X 466.05 Advanced Digital and Social Media Marketing Strategies	4	I/O	I/O	I/O	I/O
MGMT X 470.10 Digital Analytics	4	I/O	I/O	I/O	I/O
MGMT X 471.10 Marketing with Google Ads	2	I	I/O	I	O
MGMT X 470.30 Search Engine Optimization for Marketing	2	I/O	I/O	I	I/O
MGMT X 430.814 Salesforce CRM Essentials	4	O		O
MGMT X 460.484 Internship in Marketing and Advertising	4	I/L	I/L	I/L	I/L

Summer Quarter Entry

5 Required Courses (20 units)

Students must complete all five required courses listed below.

Course Number and Title	Units	Fall	Winter	Spring	Summer
MGMT X 160 Marketing Principles and Practices	4	I/O	I/O	I/O	I/O
MGMT X 460.41 Brand Management	4	I/O	I/O	I/O	I/O
MGMT X 460.394 Digital Marketing	4	I/O	I/O	I/O	I/O
MGMT X 460.52 Integrated Marketing Communications	4	I/O	I/O	I/O	I/O
MGMT X 466 Consumer Market Research	4	I/O	I/O	I/O	I/O

Elective Courses (10 units)

Students must complete 10 elective units from the list below. Courses are either 4 or 2 units each.

Course Number and Title	Units	Fall	Winter	Spring	Summer
MGMT X 460.381 Influencer Marketing: Employing Influencers	2	O	I	O	I
MGMT X 460.382 Personal Branding and Becoming an Influencer	2	I	O	I	O
MGMT X 460.398 Social Media Marketing	2	I/O	I/O	I/O	I/O
MGMT X 463.01 Advertising in the Digital Age	2	O	I	O	I
MGMT X 466.05 Advanced Digital and Social Media Marketing Strategies	4	I/O	I/O	I/O	I/O
MGMT X 470.10 Digital Analytics	4	I/O	I/O	I/O	I/O
MGMT X 471.10 Marketing with Google Ads	2	I	I/O	I	O
MGMT X 470.30 Search Engine Optimization for Marketing	2	I/O	I/O	I	I/O
MGMT X 430.814 Salesforce CRM Essentials	4	O		O
MGMT X 460.484 Internship in Marketing and Advertising	4	I/L	I/L	I/L	I/L