Marketing Principles and Practices

MGMT X 160

Build a strong foundation of knowledge with this introductory course to marketing.

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READ MORE ABOUT THIS COURSE
Fall
Winter
Spring
Summer
Hybrid
Online
In Person
Starting at $855.00
As few as 11 weeks
4.0
View Course Options

What you can learn.

  • Survey the concepts, functions, and methods of marketing
  • Understand how to operationalize marketing in various industries
  • Learn about the four Ps of marketing and how to develop a marketing plan
  • Build a strong base for understanding market research, strategy, tactics, regulations, and trends

About this course:

This course surveys marketing methods, practices and institutions from the perspectives of manufacturers, distributors and consumers. You examine marketing concepts, functions, operations and organizations of retail and wholesale enterprises; distribution channels; market research; advertising; marketing costs; pricing; cooperative marketing; marketing legislation and regulations; and trends. Transferable for UC credit.
Prerequisites

If you are enrolling in this course to fulfill a UCLA Extension certificate program requirement, you must select the “for credit-letter grade” credit option during the checkout process. Additionally, if you are enrolling in this course to fulfill a requirement for (re)certification offered by an external governing body, it is recommended that you select the “for credit-letter grade” credit option.

Summer 2024 Schedule

Date & Time
Details
Format
 
-
Monday 6:00PM - 8:30PM PT
Available
See Details
Instructor: Marc Villarreal
397633
Fee:
$855.00
Hybridformat icon
Location: UCLA Extension Gayley Center in Westwood , Remote Classroom
Updating...
See Details
Notes

No live meetings July 1; July 15; August 12, 2024. Asynchronous Online instruction for weeks of July 1-7; July 15-21; August 12-18, 2024.

No meeting September 2, 2024.

This hybrid section is made up of In Person, Live Online and Online instruction.

International Students: This hybrid section is considered In Person for immigration purposes.

Internet access required.

Refund Deadline
No refunds after July 07, 2024
Course Requirements
Course Syllabus
No Textbook Required
Schedule
Type
Date
Time
Location
Lecture
Mon Jun 24, 2024
6:00PM PT - 8:30PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 121DE
Lecture
Mon Jul 8, 2024
6:00PM PT - 8:30PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 121DE
Lecture
Mon Jul 22, 2024
6:00PM PT - 8:30PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 121DE
Lecture
Mon Jul 29, 2024
6:00PM PT - 8:30PM PT
Remote Classroom
Lecture
Mon Aug 5, 2024
6:00PM PT - 8:30PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 121DE
Lecture
Mon Aug 19, 2024
6:00PM PT - 8:30PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 121DE
Lecture
Mon Aug 26, 2024
6:00PM PT - 8:30PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 121DE
Lecture
Mon Sep 9, 2024
6:00PM PT - 8:30PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 121DE
-
This section has no set meeting times.
Available
See Details
Instructor: Barbara Barney-McNamara
397634
Fee:
$855.00
Onlineformat icon
Updating...
See Details
Notes
Internet access required.
Refund Deadline
No refunds after June 28, 2024
Course Requirements
Course Syllabus
Book: Essentials of Marketing: A Marketing Strategy Planning Approach by William D. Perreault Jr. & E. Jerome McCarthy
MCGRAW-HILL HIGHER EDUCATION

Fall 2024 Schedule

Date & Time
Details
Format
 
-
Thursday 9:30AM - 12:30PM PT
Future Offering (Opens July 29, 2024 12:00:00 AM)
See Details
Instructor: Howard Forman
399074
Fee:
$895.00
In Personformat icon
Location: UCLA Extension Gayley Center in Westwood
Updating...
See Details
Notes

No meeting November 28, 2024.

Internet access required.

Refund Deadline
No refunds after September 19, 2024
Course Requirements
No Textbook Required
Course Syllabus
Schedule
Type
Date
Time
Location
Lecture
Thu Sep 26, 2024
9:30AM PT - 12:30PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center
Lecture
Thu Oct 3, 2024
9:30AM PT - 12:30PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center
Lecture
Thu Oct 10, 2024
9:30AM PT - 12:30PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center
Lecture
Thu Oct 17, 2024
9:30AM PT - 12:30PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center
Lecture
Thu Oct 24, 2024
9:30AM PT - 12:30PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center
Lecture
Thu Oct 31, 2024
9:30AM PT - 12:30PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center
Lecture
Thu Nov 7, 2024
9:30AM PT - 12:30PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center
Lecture
Thu Nov 14, 2024
9:30AM PT - 12:30PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center
Lecture
Thu Nov 21, 2024
9:30AM PT - 12:30PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center
Lecture
Thu Dec 5, 2024
9:30AM PT - 12:30PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center
Lecture
Thu Dec 12, 2024
9:30AM PT - 12:30PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center
-
Wednesday 6:00PM - 8:30PM PT
Future Offering (Opens July 29, 2024 12:00:00 AM)
See Details
Instructor: Marc Villarreal
399073
Fee:
$855.00
Hybridformat icon
Location: UCLA Extension Gayley Center in Westwood
Updating...
See Details
Notes

Internet access required.

Refund Deadline
No refunds after September 18, 2024
Course Requirements
Course Syllabus
No Textbook Required
Schedule
Type
Date
Time
Location
Lecture
Wed Sep 25, 2024
6:00PM PT - 8:30PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 121DE
Lecture
Wed Oct 2, 2024
6:00PM PT - 8:30PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 121DE
Lecture
Wed Oct 9, 2024
6:00PM PT - 8:30PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 121DE
Lecture
Wed Oct 16, 2024
6:00PM PT - 8:30PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 121DE
Lecture
Wed Oct 23, 2024
6:00PM PT - 8:30PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 121DE
Lecture
Wed Oct 30, 2024
6:00PM PT - 8:30PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 121DE
Lecture
Wed Nov 6, 2024
6:00PM PT - 8:30PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 121DE
Lecture
Wed Nov 13, 2024
6:00PM PT - 8:30PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 121DE
Lecture
Wed Nov 20, 2024
6:00PM PT - 8:30PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 121DE
Lecture
Wed Nov 27, 2024
6:00PM PT - 8:30PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 121DE
Lecture
Wed Dec 4, 2024
6:00PM PT - 8:30PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 121DE
-
This section has no set meeting times.
Future Offering (Opens July 29, 2024 12:00:00 AM)
See Details
Instructor: Barbara Barney-McNamara
399076
Fee:
$855.00
Onlineformat icon
Updating...
See Details
Notes
Internet access required.
Refund Deadline
No refunds after September 16, 2024
Course Requirements
Course Syllabus
Book: Essentials of Marketing: A Marketing Strategy Planning Approach by William D. Perreault Jr. & E. Jerome McCarthy
MCGRAW-HILL HIGHER EDUCATION
-
This section has no set meeting times.
Future Offering (Opens July 29, 2024 12:00:00 AM)
See Details
Instructor: Steven Van Hook
399075
Fee:
$855.00
Onlineformat icon
Updating...
See Details
Notes
Internet access required.
Refund Deadline
No refunds after September 27, 2024
Course Requirements
Course Syllabus
Book: Essentials of Marketing: A Marketing Strategy Planning Approach by Perreault, Cannon & McCarthy
McGraw Hill

Contact Us

Speak to a program representative. Hours: Mon-Fri, 8am-5pm.
phone-icon 310-206-4271
phone-icon bamcertificate@uclaextension.edu

This course applies towards the following certificates & specializations…

Marketing
marketing-ce0265
Business Fundamentals
business-fundamentals-ce0278
Personal Financial Planning
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