Fall enrollment is open, and closes September 28. Check out the Academic Term Calendar for more information.

Marketing Principles and Practices

MGMT X 160

Build a strong foundation of knowledge with this introductory course to marketing.

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READ MORE ABOUT THIS COURSE
Fall
Winter
Spring
Summer
In Person
Online
Starting at $905.00
As few as 11 weeks
4.0
View Course Options

What you can learn.

  • Survey the concepts, functions, and methods of marketing
  • Understand how to operationalize marketing in various industries
  • Learn about the four Ps of marketing and how to develop a marketing plan
  • Build a strong base for understanding market research, strategy, tactics, regulations, and trends

About this course:

This course surveys marketing methods, practices and institutions from the perspectives of manufacturers, distributors and consumers. You examine marketing concepts, functions, operations and organizations of retail and wholesale enterprises; distribution channels; market research; advertising; marketing costs; pricing; cooperative marketing; marketing legislation and regulations; and trends. Transferable for UC credit.

Fall 2025 Schedule

Date & Time
Details
Format
 
-
Wednesday 1:00PM - 4:00PM PT
Available
See Details
Instructor: Gabe Zichermann
404445
Fee:
$945.00
In Personformat icon
Location: UCLA Extension Lindbrook Center in Westwood
Updating...
See Details
Notes

Internet access required. 

Refund Deadline
No refunds after October 05, 2025
Course Requirements
Book: Essentials of Marketing: A Marketing Strategy Planning Approach by Joseph Cannon, William Perreault and E. Jerome McCarthy
McGraw Hill
Course syllabus not yet available.
Schedule
Type
Date
Time
Location
Lecture
Wed Sep 24, 2025
1:00PM PT - 4:00PM PT
UCLA Extension Lindbrook Center in Westwood
UCLA Extension Lindbrook Center 214
Lecture
Wed Oct 1, 2025
1:00PM PT - 4:00PM PT
UCLA Extension Lindbrook Center in Westwood
UCLA Extension Lindbrook Center 214
Lecture
Wed Oct 8, 2025
1:00PM PT - 4:00PM PT
UCLA Extension Lindbrook Center in Westwood
UCLA Extension Lindbrook Center 214
Lecture
Wed Oct 15, 2025
1:00PM PT - 4:00PM PT
UCLA Extension Lindbrook Center in Westwood
UCLA Extension Lindbrook Center 214
Lecture
Wed Oct 22, 2025
1:00PM PT - 4:00PM PT
UCLA Extension Lindbrook Center in Westwood
UCLA Extension Lindbrook Center 214
Lecture
Wed Oct 29, 2025
1:00PM PT - 4:00PM PT
UCLA Extension Lindbrook Center in Westwood
UCLA Extension Lindbrook Center 214
Lecture
Wed Nov 5, 2025
1:00PM PT - 4:00PM PT
UCLA Extension Lindbrook Center in Westwood
UCLA Extension Lindbrook Center 214
Lecture
Wed Nov 12, 2025
1:00PM PT - 4:00PM PT
UCLA Extension Lindbrook Center in Westwood
UCLA Extension Lindbrook Center 214
Lecture
Wed Nov 19, 2025
1:00PM PT - 4:00PM PT
UCLA Extension Lindbrook Center in Westwood
UCLA Extension Lindbrook Center 214
Lecture
Wed Nov 26, 2025
1:00PM PT - 4:00PM PT
UCLA Extension Lindbrook Center in Westwood
UCLA Extension Lindbrook Center 214
Lecture
Wed Dec 3, 2025
1:00PM PT - 4:00PM PT
UCLA Extension Lindbrook Center in Westwood
UCLA Extension Lindbrook Center 214
-
Thursday 6:15PM - 9:15PM PT
Available
See Details
Instructor: Marc Villarreal
404444
Fee:
$905.00
In Personformat icon
Location: UCLA Extension Gayley Center in Westwood
Updating...
See Details
Notes

Internet access required.

Refund Deadline
No refunds after October 05, 2025
Course Requirements
Course Syllabus
No Textbook Required
Schedule
Type
Date
Time
Location
Lecture
Thu Sep 25, 2025
6:15PM PT - 9:15PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 113
Lecture
Thu Oct 2, 2025
6:15PM PT - 9:15PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 113
Lecture
Thu Oct 9, 2025
6:15PM PT - 9:15PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 113
Lecture
Thu Oct 16, 2025
6:15PM PT - 9:15PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 113
Lecture
Thu Oct 23, 2025
6:15PM PT - 9:15PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 113
Lecture
Thu Oct 30, 2025
6:15PM PT - 9:15PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 113
Lecture
Thu Nov 6, 2025
6:15PM PT - 9:15PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 113
Lecture
Thu Nov 13, 2025
6:15PM PT - 9:15PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 113
Lecture
Thu Nov 20, 2025
6:15PM PT - 9:15PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 113
Lecture
Thu Dec 4, 2025
6:15PM PT - 9:15PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 113
Lecture
Thu Dec 11, 2025
6:15PM PT - 9:15PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 113
-
This section has no set meeting times.
Available
See Details
Instructor: Barbara Barney-McNamara
404447
Fee:
$905.00
Onlineformat icon
Updating...
See Details
Notes
Internet access required.
Refund Deadline
No refunds after October 05, 2025
Course Requirements
Course Syllabus
Book: Essentials of Marketing: A Marketing Strategy Planning Approach by William D. Perreault Jr. & E. Jerome McCarthy
MCGRAW-HILL HIGHER EDUCATION
-
This section has no set meeting times.
Available
See Details
Instructor: Steven Van Hook
404446
Fee:
$905.00
Onlineformat icon
Updating...
See Details
Notes
Internet access required.
Refund Deadline
No refunds after October 05, 2025
Course Requirements
Course Syllabus
Book: Essentials of Marketing: A Marketing Strategy Planning Approach by Perreault, Cannon & McCarthy
McGraw Hill

Contact Us

This course applies towards the following certificates & specializations…

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