UCLA Extension winter holiday closure: December 21 through January 1. Learn More

Marketing Principles and Practices

MGMT X 160

Build a strong foundation of knowledge with this introductory course to marketing.

View Course Options
READ MORE ABOUT THIS COURSE
Fall
Winter
Spring
Summer
In Person
Online
Starting at $855.00
As few as 2 weeks
4.0
View Course Options

What you can learn.

  • Survey the concepts, functions, and methods of marketing
  • Understand how to operationalize marketing in various industries
  • Learn about the four Ps of marketing and how to develop a marketing plan
  • Build a strong base for understanding market research, strategy, tactics, regulations, and trends

About this course:

This course surveys marketing methods, practices and institutions from the perspectives of manufacturers, distributors and consumers. You examine marketing concepts, functions, operations and organizations of retail and wholesale enterprises; distribution channels; market research; advertising; marketing costs; pricing; cooperative marketing; marketing legislation and regulations; and trends. Transferable for UC credit.

Winter 2025 Schedule

Date & Time
Details
Format
 
-
Wednesday 1:00PM - 4:00PM PT
Available
See Details
Instructor: Gabe Zichermann
400346
Fee:
$895.00
In Personformat icon
Location: UCLA Extension Lindbrook Center in Westwood
Updating...
See Details
Notes

Internet access required. 

Refund Deadline
No refunds after January 21, 2025
Course Requirements
No Textbook Required
Course syllabus not yet available.
Schedule
Type
Date
Time
Location
Lecture
Wed Jan 8, 2025
1:00PM PT - 4:00PM PT
UCLA Extension Lindbrook Center in Westwood
UCLA Extension Lindbrook Center 204CD
Lecture
Wed Jan 15, 2025
1:00PM PT - 4:00PM PT
UCLA Extension Lindbrook Center in Westwood
UCLA Extension Lindbrook Center 204CD
Lecture
Wed Jan 22, 2025
1:00PM PT - 4:00PM PT
UCLA Extension Lindbrook Center in Westwood
UCLA Extension Lindbrook Center 204CD
Lecture
Wed Jan 29, 2025
1:00PM PT - 4:00PM PT
UCLA Extension Lindbrook Center in Westwood
UCLA Extension Lindbrook Center 204CD
Lecture
Wed Feb 5, 2025
1:00PM PT - 4:00PM PT
UCLA Extension Lindbrook Center in Westwood
UCLA Extension Lindbrook Center 204CD
Lecture
Wed Feb 12, 2025
1:00PM PT - 4:00PM PT
UCLA Extension Lindbrook Center in Westwood
UCLA Extension Lindbrook Center 204CD
Lecture
Wed Feb 19, 2025
1:00PM PT - 4:00PM PT
UCLA Extension Lindbrook Center in Westwood
UCLA Extension Lindbrook Center 204CD
Lecture
Wed Feb 26, 2025
1:00PM PT - 4:00PM PT
UCLA Extension Lindbrook Center in Westwood
UCLA Extension Lindbrook Center 204CD
Lecture
Wed Mar 5, 2025
1:00PM PT - 4:00PM PT
UCLA Extension Lindbrook Center in Westwood
UCLA Extension Lindbrook Center 204CD
Lecture
Wed Mar 12, 2025
1:00PM PT - 4:00PM PT
UCLA Extension Lindbrook Center in Westwood
UCLA Extension Lindbrook Center 204CD
Lecture
Wed Mar 19, 2025
1:00PM PT - 4:00PM PT
UCLA Extension Lindbrook Center in Westwood
UCLA Extension Lindbrook Center 204CD
-
Thursday 6:00PM - 8:00PM PT
Available
See Details
Instructor: Angela Ko
400345
Fee:
$855.00
In Personformat icon
Location: UCLA Extension Lindbrook Center in Westwood
Updating...
See Details
Notes

Internet access required.

Refund Deadline
No refunds after January 22, 2025
Course Requirements
Course syllabus not yet available.
No Textbook Required
Schedule
Type
Date
Time
Location
Lecture
Thu Jan 9, 2025
6:00PM PT - 8:00PM PT
UCLA Extension Lindbrook Center in Westwood
UCLA Extension Lindbrook Center 204C
Lecture
Thu Jan 16, 2025
6:00PM PT - 8:00PM PT
UCLA Extension Lindbrook Center in Westwood
UCLA Extension Lindbrook Center 204C
Lecture
Thu Jan 23, 2025
6:00PM PT - 8:00PM PT
UCLA Extension Lindbrook Center in Westwood
UCLA Extension Lindbrook Center 204C
Lecture
Thu Jan 30, 2025
6:00PM PT - 8:00PM PT
UCLA Extension Lindbrook Center in Westwood
UCLA Extension Lindbrook Center 204C
Lecture
Thu Feb 6, 2025
6:00PM PT - 8:00PM PT
UCLA Extension Lindbrook Center in Westwood
UCLA Extension Lindbrook Center 204C
Lecture
Thu Feb 13, 2025
6:00PM PT - 8:00PM PT
UCLA Extension Lindbrook Center in Westwood
UCLA Extension Lindbrook Center 204C
Lecture
Thu Feb 20, 2025
6:00PM PT - 8:00PM PT
UCLA Extension Lindbrook Center in Westwood
UCLA Extension Lindbrook Center 204C
Lecture
Thu Feb 27, 2025
6:00PM PT - 8:00PM PT
UCLA Extension Lindbrook Center in Westwood
UCLA Extension Lindbrook Center 204C
Lecture
Thu Mar 6, 2025
6:00PM PT - 8:00PM PT
UCLA Extension Lindbrook Center in Westwood
UCLA Extension Lindbrook Center 204C
Lecture
Thu Mar 13, 2025
6:00PM PT - 8:00PM PT
UCLA Extension Lindbrook Center in Westwood
UCLA Extension Lindbrook Center 204C
Lecture
Thu Mar 20, 2025
6:00PM PT - 8:00PM PT
UCLA Extension Lindbrook Center in Westwood
UCLA Extension Lindbrook Center 204C
-
This section has no set meeting times.
Available
See Details
Instructor: Barbara Barney-McNamara
400347
Fee:
$855.00
Onlineformat icon
Updating...
See Details
Notes
Internet access required.
Refund Deadline
No refunds after January 10, 2025
Course Requirements
Course Syllabus
Book: Essentials of Marketing: A Marketing Strategy Planning Approach by William D. Perreault Jr. & E. Jerome McCarthy
MCGRAW-HILL HIGHER EDUCATION
-
This section has no set meeting times.
Available
See Details
Instructor: Steven Van Hook
400348
Fee:
$855.00
Onlineformat icon
Updating...
See Details
Notes
Internet access required.
Refund Deadline
No refunds after January 10, 2025
Course Requirements
Course Syllabus
Book: Essentials of Marketing: A Marketing Strategy Planning Approach by Perreault, Cannon & McCarthy
McGraw Hill

Spring 2025 Schedule

Date & Time
Details
Format
 
-
Wednesday 9:00AM - 12:00PM PT
Future Offering (Opens February 03, 2025 12:00:00 AM)
See Details
Instructor: Jennifer Cowan Hannon
401901
Fee:
$895.00
In Personformat icon
Location: UCLA Extension Gayley Center in Westwood
Updating...
See Details
Notes

Internet access required.

Refund Deadline
No refunds after April 13, 2025
Course Requirements
No Textbook Required
Course Syllabus
Schedule
Type
Date
Time
Location
Lecture
Wed Apr 2, 2025
9:00AM PT - 12:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 121DE
Lecture
Wed Apr 9, 2025
9:00AM PT - 12:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 121DE
Lecture
Wed Apr 16, 2025
9:00AM PT - 12:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 121DE
Lecture
Wed Apr 23, 2025
9:00AM PT - 12:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 121DE
Lecture
Wed Apr 30, 2025
9:00AM PT - 12:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 121DE
Lecture
Wed May 7, 2025
9:00AM PT - 12:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 121DE
Lecture
Wed May 14, 2025
9:00AM PT - 12:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 121DE
Lecture
Wed May 21, 2025
9:00AM PT - 12:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 121DE
Lecture
Wed May 28, 2025
9:00AM PT - 12:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 121DE
Lecture
Wed Jun 4, 2025
9:00AM PT - 12:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 121DE
Lecture
Wed Jun 11, 2025
9:00AM PT - 12:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 121DE
-
Wednesday 6:00PM - 8:30PM PT
Future Offering (Opens February 03, 2025 12:00:00 AM)
See Details
Instructor: Marc Villarreal
401900
Fee:
$855.00
In Personformat icon
Location: UCLA Extension Gayley Center in Westwood
Updating...
See Details
Notes

This hybrid section is made up of In Person and Online instruction.

International Students: This hybrid section is considered in person for immigration purposes.

Internet access required.

Refund Deadline
No refunds after April 13, 2025
Course Requirements
Course Syllabus
No Textbook Required
Schedule
Type
Date
Time
Location
Lecture
Wed Apr 2, 2025
6:00PM PT - 8:30PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 119B
Lecture
Wed Apr 9, 2025
6:00PM PT - 8:30PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 119B
-
This section has no set meeting times.
Future Offering (Opens February 03, 2025 12:00:00 AM)
See Details
Instructor: Barbara Barney-McNamara
401903
Fee:
$855.00
Onlineformat icon
Updating...
See Details
Notes
Internet access required.
Refund Deadline
No refunds after April 13, 2025
Course Requirements
Course syllabus not yet available.
Book: Essentials of Marketing: A Marketing Strategy Planning Approach by William D. Perreault Jr. & E. Jerome McCarthy
MCGRAW-HILL HIGHER EDUCATION
-
This section has no set meeting times.
Future Offering (Opens February 03, 2025 12:00:00 AM)
See Details
Instructor: Steven Van Hook
401902
Fee:
$855.00
Onlineformat icon
Updating...
See Details
Notes
Internet access required.
Refund Deadline
No refunds after March 24, 2025
Course Requirements
Course syllabus not yet available.
Book: Essentials of Marketing: A Marketing Strategy Planning Approach by Perreault, Cannon & McCarthy
McGraw Hill

Contact Us

Speak to a program representative. Hours: Mon-Fri, 8am-5pm.
phone-icon 310-206-4271
phone-icon bamcertificate@uclaextension.edu

This course applies towards the following certificates & specializations…

Personal Financial Planning
Female financial advisor working with couple in home
General Business Studies with Concentration in Marketing
general-business-studies-with-concentration-in-marketing-ce0117
Marketing
marketing-ce0265
Ready to start
your future?
By signing up, you agree to UCLA Extension’s Privacy Policy.

vector icon of building

Corporate Education

Learn how we can help your organization meet its professional development goals and corporate training needs.

Learn More

vector icon of building

Donate to UCLA Extension

Support our many efforts to reach communities in need.

Innovation Programs

Student Scholarships

Lifelong Learning

See More