Marketing Principles and Practices
Marketing Principles and Practices
MGMT X 160
Build a strong foundation of knowledge with this introductory course to marketing.
Typically Available
Fall
Winter
Spring
Summer
Duration
As few as 11 weeks
Units
4.0
Current Formats
In Person
Online
Cost
Starting at $905.00
Get More Info
What you can learn.
What you can learn.
Survey the concepts, functions, and methods of marketing
Understand how to operationalize marketing in various industries
Learn about the four Ps of marketing and how to develop a marketing plan
Build a strong base for understanding market research, strategy, tactics, regulations, and trends
About This Course
This course surveys marketing methods, practices and institutions from the perspectives of manufacturers, distributors and consumers. You examine marketing concepts, functions, operations and organizations of retail and wholesale enterprises; distribution channels; market research; advertising; marketing costs; pricing; cooperative marketing; marketing legislation and regulations; and trends. Transferable for UC credit.
Winter 2027 Schedule
Date
Details
Format
-
Wednesday 2:00PM - 5:00PM PT
In Person
UCLA Extension Gayley Center in Westwood
Notes
Internet access required.
Deadline
Refunds only available from November 02, 2026 to January 17, 2027
Course Requirements
Book:
Essentials of Marketing: A Marketing Strategy Planning Approach
by Joseph Cannon, William Perreault and E. Jerome McCarthy
McGraw Hill
Course syllabus not yet available.
Schedule
Type
Date
Time
Location
Lecture
Wed Jan 6, 2027
2:00PM PT - 5:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 112
UCLA Extension Gayley Center 112
Lecture
Wed Jan 13, 2027
2:00PM PT - 5:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 112
UCLA Extension Gayley Center 112
Lecture
Wed Jan 20, 2027
2:00PM PT - 5:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 112
UCLA Extension Gayley Center 112
Lecture
Wed Jan 27, 2027
2:00PM PT - 5:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 112
UCLA Extension Gayley Center 112
Lecture
Wed Feb 3, 2027
2:00PM PT - 5:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 112
UCLA Extension Gayley Center 112
Lecture
Wed Feb 10, 2027
2:00PM PT - 5:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 112
UCLA Extension Gayley Center 112
Lecture
Wed Feb 17, 2027
2:00PM PT - 5:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 112
UCLA Extension Gayley Center 112
Lecture
Wed Feb 24, 2027
2:00PM PT - 5:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 112
UCLA Extension Gayley Center 112
Lecture
Wed Mar 3, 2027
2:00PM PT - 5:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 112
UCLA Extension Gayley Center 112
Lecture
Wed Mar 10, 2027
2:00PM PT - 5:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 112
UCLA Extension Gayley Center 112
Lecture
Wed Mar 17, 2027
2:00PM PT - 5:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 112
UCLA Extension Gayley Center 112
-
Wednesday 6:00PM - 9:00PM PT
In Person
UCLA Extension Gayley Center in Westwood
Notes
Internet access required.
Deadline
Refunds only available from November 02, 2026 to January 17, 2027
Course Requirements
Course syllabus not yet available.
No Textbook Required
Schedule
Type
Date
Time
Location
Lecture
Wed Jan 6, 2027
6:00PM PT - 9:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 121DE
UCLA Extension Gayley Center 121DE
Lecture
Wed Jan 13, 2027
6:00PM PT - 9:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 121DE
UCLA Extension Gayley Center 121DE
Lecture
Wed Jan 20, 2027
6:00PM PT - 9:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 121DE
UCLA Extension Gayley Center 121DE
Lecture
Wed Jan 27, 2027
6:00PM PT - 9:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 121DE
UCLA Extension Gayley Center 121DE
Lecture
Wed Feb 3, 2027
6:00PM PT - 9:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 121DE
UCLA Extension Gayley Center 121DE
Lecture
Wed Feb 10, 2027
6:00PM PT - 9:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 121DE
UCLA Extension Gayley Center 121DE
Lecture
Wed Feb 17, 2027
6:00PM PT - 9:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 121DE
UCLA Extension Gayley Center 121DE
Lecture
Wed Feb 24, 2027
6:00PM PT - 9:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 121DE
UCLA Extension Gayley Center 121DE
Lecture
Wed Mar 3, 2027
6:00PM PT - 9:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 121DE
UCLA Extension Gayley Center 121DE
Lecture
Wed Mar 10, 2027
6:00PM PT - 9:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 121DE
UCLA Extension Gayley Center 121DE
Lecture
Wed Mar 17, 2027
6:00PM PT - 9:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 121DE
UCLA Extension Gayley Center 121DE
-
This section has no set meeting times.
Online
Notes
Internet access required.
Deadline
Refunds only available from November 02, 2026 to January 10, 2027
Course Requirements
Course syllabus not yet available.
This course applies toward the following programs
Pre-MBA Studies
certificate
certificate
Provides aspiring MBA students a solid foundation of business tools, concepts, and practices that are an essential part of most Master of Business Administration programs.Gain a competitive advantage through an integrated curriculum that will lay the foundation for future studies. Strengthen your strategic, critical thinking, and business communication skills. Feel confident and fully prepared to enter grad school.Get the support you need to ace the competitive admissions process. Students receive advising on university selection and graduate school application preparation.
Provides aspiring MBA students a solid foundation of business tools, concepts, and practices that are an essential part of most Master of Business Administration programs.
Gain a competitive advantage through an integrated curriculum that will lay the foundation for future studies. Strengthen your strategic, critical thinking, and business communication skills. Feel confident and fully prepared to enter grad school.
Get the support you need to ace the competitive admissions process. Students receive advising on university selection and graduate school application preparation.