Marketing with Concentration in Digital Marketing Certificate Program

Learn foundational principles of marketing with a focus on digital—social media, search engine optimization, email and more.

Plan Your Studies

Courses

Required

Elective

Methods

Online

F-1 Visa Eligible

Yes

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This program is perfect for...

Individuals interested in a career in marketing with a focus in digital marketing

Business professionals who want formal training in all aspects of marketing

Professionals looking to change careers

What you can learn.

Marketing principles and practices

Brand management and integrated marketing communications

Consumer market research

Digital and social media marketing

Influencer marketing and content strategy

Digital analytics

About this program.

Digital marketing can be a powerful complement to traditional advertising and promotions. Build a comprehensive foundation in marketing principles, research, communications, and brand management, integrating the latest online tools and resources.

This certificate is our most comprehensive marketing program and requires no previous marketing experience.

Formats: Online or In-Person

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This certificate is approved for international students to study full time in the U.S. on an F-1 visa.

International students must meet English language proficiency requirements for admission into the program.

While most certificate programs begin each quarter, some have limited intakes for students studying on F-1 visa. Find this program on the Browse Certificate Programs page to confirm entry quarters before applying.

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Get Started

Step 1: Enroll in a Course

Courses in this program are open enrollment and paid for individually. You may take courses without committing to the program.

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Have questions? Talk to an Academic Advisor

Step 2: Become a Candidate

Establish candidacy in the certificate program to receive tailored information, lock in course requirements, and gain access to exclusive student benefits. Registration Fee: $200

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Important Note for International Students: Candidacy fees are included in your program fees and do not need to be paid separately.

View Dates & Program Fees for International Students

Cost and Fees

All courses in this program are paid for individually, unless otherwise noted. An application form is required to establish candidacy in this program. From the 'Apply Now' button, complete the online application and pay the application fee if applicable.

Application and Candidacy Fee

$200

Estimated Textbooks and Materials

$1100

Estimated Program Tuition

$7200

International Student Fees

Payment Options

Eligible for VA Benefit
Federal Financial Aid is not available

Drop-In Advising Hour
This informal Zoom session is a platform for current and new program students to connect and ask questions to program staff. Drop in for 10 minutes or stay for the hour. Have questions about the certificate or courses, bring them with you!

Every first and third Wednesday of the month, 11am-12pm PT.

Email bamcertificate@uclaextension.edu for the meeting link.

Required Courses

Students must complete all five required courses listed below.

Brand Management

Building, maintaining and managing a company's brand is a critical function of marketing. Learn the tools you need to successfully build and manage a brand.

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Consumer Market Research

Understanding your audience is critical to effective marketing. This comprehensive course introduces marketing professionals to research methods used to gather and analyze data to make marketing and advertising decisions.

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Digital Marketing

Gain an overview of the digital marketing landscape in this survey course and become ready to apply the fundamentals of marketing in this digital age.

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Integrated Marketing Communications

Marketing today requires the skills to use various communication channels and mediums. Take your marketing skills up a notch with this course and learn to create strategies that integrate your marketing across all channels.

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Marketing Principles and Practices

Build a strong foundation of knowledge with this introductory course to marketing.

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Elective Courses

Customize your experience

Electives

Students must complete 10 elective units from the list below. (Courses are either 4 or 2 units each. Click on the course title to find its unit value).

Advanced Digital and Social Media Marketing Strategies

For those who understand the basics of digital and social media marketing, this advanced course will focus on using digital and social media to get business results and improve the business bottom-line.

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Advertising in the Digital Age

For the digital marketer, learn to create effective digital advertising campaigns across the ever-changing digital media landscape.

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Digital Analytics

Gain a foundational understanding of digital analytics, and how to utilize tools to create, collect and analyze data to shape marketing strategies, tactics and decisions.

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Influencer Marketing: Employing Influencers

Incorporating influencers into a marketing campaign is more than merely asking social media stars to endorse a product. This course overviews the strategies and plans to successfully employ influencer marketing.

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Internship in Marketing and Advertising

This internship provides eligible students the opportunity for applied practice of the knowledge gained from materials previously studied in a real-world context.

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An internship in marketing can provide you with practical experience in a variety of marketing job functions. Certificate students must complete a minimum of 20 units of program curriculum (5 courses), with a GPA of 3.0 or better, before enrolling in the internship.

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