Entertainment Public Relations
MGMT X 469.29
This course explores strategies for creating and executing publicity campaigns for entertainment products.
Spring
What you can learn.
- Explore techniques and strategies employed in all areas of entertainment publicity, including TV, film, music, and sports
- Review the development of a publicity campaign
- Learn about reputation management, digital and social media, working with the media, and writing an effective press release
About this course:
The course explores strategies for creating and executing publicity campaigns for entertainment products. The course explores techniques and strategies employed in all areas of entertainment publicity, including TV, film, music and sports. Topics covered include the development of a publicity campaign, reputation management, digital media, social media, working relationships with the media and writing an effective press release.This course applies towards the following certificates & specializations…
Corporate Education
Learn how we can help your organization meet its professional development goals and corporate training needs.
Donate to UCLA Extension
Support our many efforts to reach communities in need.