AI Technologies in Marketing: Tools and Applications

MGMT X 413.5

This course is designed to equip students with both the strategic and technical knowledge required to leverage AI in marketing.

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What you can learn.

Implement LLMs (e.g., ChatGPT, Gemini) for marketing applications
Analyze consumer behavior and market trends with AI tools
Optimize marketing campaigns using AI-driven performance metrics
Create and refine buyer personas with AI-powered segmentation
Leverage AI for social media and content personalization
Automate marketing processes using AI platforms (e.g., Zapier, Make)

About this course:

This course provides students with the strategic and technical expertise to effectively leverage AI in marketing. Students will explore the integration of AI technologies—such as predictive analytics, automation, and content personalization—within marketing strategies, with a strong emphasis on understanding and applying the underlying technical components that power these tools. A diverse array of AI tools will be discussed and demonstrated, including large language models (LLMs) for content generation, image creation tools, predictive analytics platforms, and automation software. The course culminates in a hands-on final project, where students apply selected AI tools to address real-world marketing challenges, preparing them to lead in the evolving digital landscape.