Advertising Principles and Practices

MGMT X 163

Hone your skills in advertising in this survey course and develop a broad base of knowledge that will help you navigate the complexities of the current advertising world.

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Fall
Winter
Spring
Live Online
Starting at $855.00
As few as 11 weeks
4.0
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What you can learn.

  • Gain knowledge about traditional and digital advertising mediums, including television, print, digital, and mobile
  • Build an advertising campaign as part of a marketing plan
  • Analyze current campaigns and dissect the advertising elements that are successful and not successful
  • Learn about target audience development, product positioning, creative messaging, and campaign execution

About this course:

This course takes a look at media advertising elements, including digital, mobile and social networks while reinforcing the importance of traditional components--television, magazine, online and outdoor advertising--with everyday applications. Discussion focuses on advertising initiatives featuring current campaigns, agency relationships and media organizations. The course also explores target audience development, product positioning, creative messaging, media strategies and campaign execution. Transferable for UC credit.

Winter 2025 Schedule

Date & Time
Details
Format
 
-
Tuesday 5:30PM - 7:30PM PT
Available
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Instructor: Cameron Andrews
400349
Fee:
$855.00
Live Onlineformat icon
Location: Remote Classroom
Updating...
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Refund Deadline
No refunds after January 20, 2025
Course Requirements
Book: Kleppner's Advertising Procedure by Russell, Thomas J., & Lane, Ronald W.
PEARSON EDUCATION
Course Syllabus
Schedule
Type
Date
Time
Location
Lecture
Tue Jan 7, 2025
5:30PM PT - 7:30PM PT
Remote Classroom
Lecture
Tue Jan 14, 2025
5:30PM PT - 7:30PM PT
Remote Classroom
Lecture
Tue Jan 21, 2025
5:30PM PT - 7:30PM PT
Remote Classroom
Lecture
Tue Jan 28, 2025
5:30PM PT - 7:30PM PT
Remote Classroom
Lecture
Tue Feb 4, 2025
5:30PM PT - 7:30PM PT
Remote Classroom
Lecture
Tue Feb 11, 2025
5:30PM PT - 7:30PM PT
Remote Classroom
Lecture
Tue Feb 18, 2025
5:30PM PT - 7:30PM PT
Remote Classroom
Lecture
Tue Feb 25, 2025
5:30PM PT - 7:30PM PT
Remote Classroom
Lecture
Tue Mar 4, 2025
5:30PM PT - 7:30PM PT
Remote Classroom
Lecture
Tue Mar 11, 2025
5:30PM PT - 7:30PM PT
Remote Classroom
Lecture
Tue Mar 18, 2025
5:30PM PT - 7:30PM PT
Remote Classroom

Contact Us

Speak to a program representative. Hours: Mon-Fri, 8am-5pm.
phone-icon 310-206-4271
phone-icon bamcertificate@uclaextension.edu

This course applies towards the following certificates & specializations…

General Business Studies with Concentration in Marketing
general-business-studies-with-concentration-in-marketing-ce0117
Business Fundamentals
business-fundamentals-ce0278
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