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Advertising Principles and Practices

MGMT X 163

Hone your skills in advertising in this survey course and develop a broad base of knowledge that will help you navigate the complexities of the current advertising world.

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What you can learn.

Gain knowledge about traditional and digital advertising mediums, including television, print, digital, and mobile
Build an advertising campaign as part of a marketing plan
Analyze current campaigns and dissect the advertising elements that are successful and not successful
Learn about target audience development, product positioning, creative messaging, and campaign execution

About this course:

This course takes a look at media advertising elements, including digital, mobile and social networks while reinforcing the importance of traditional components--television, magazine, online and outdoor advertising--with everyday applications. Discussion focuses on advertising initiatives featuring current campaigns, agency relationships and media organizations. The course also explores target audience development, product positioning, creative messaging, media strategies and campaign execution. Transferable for UC credit.

Winter 2025 Schedule

January 7 - March 18

Tuesday 5:30PM - 7:30PM PT

Available

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Instructor: Cameron Andrews

400349

Fee:

$855.00

Live Online

Location: Remote Classroom

Updating...

See Details

Refund Deadline

No refunds after January 20, 2025

Course Requirements

Book: Kleppner's Advertising Procedure by Russell, Thomas J., & Lane, Ronald W.

PEARSON EDUCATION

Course Syllabus

Schedule

Type

Date

Time

Location

Lecture

Tue Jan 7, 2025

5:30PM PT - 7:30PM PT

Remote Classroom

Lecture

Tue Jan 14, 2025

5:30PM PT - 7:30PM PT

Remote Classroom

Lecture

Tue Jan 21, 2025

5:30PM PT - 7:30PM PT

Remote Classroom

Lecture

Tue Jan 28, 2025

5:30PM PT - 7:30PM PT

Remote Classroom

Lecture

Tue Feb 4, 2025

5:30PM PT - 7:30PM PT

Remote Classroom

Lecture

Tue Feb 11, 2025

5:30PM PT - 7:30PM PT

Remote Classroom

Lecture

Tue Feb 18, 2025

5:30PM PT - 7:30PM PT

Remote Classroom

Lecture

Tue Feb 25, 2025

5:30PM PT - 7:30PM PT

Remote Classroom

Lecture

Tue Mar 4, 2025

5:30PM PT - 7:30PM PT

Remote Classroom

Lecture

Tue Mar 11, 2025

5:30PM PT - 7:30PM PT

Remote Classroom

Lecture

Tue Mar 18, 2025

5:30PM PT - 7:30PM PT

Remote Classroom

Spring 2025 Schedule

April 1 - June 10

Tuesday 6:30PM - 9:30PM PT

Future Offering (Opens February 03, 2025 12:00:00 AM)

See Details

401904

Fee:

$855.00

In Person

Location: UCLA Extension Gayley Center in Westwood

Updating...

See Details

Refund Deadline

No refunds after March 25, 2025

Course Requirements

Book: Kleppner's Advertising Procedure by Russell, Thomas J., & Lane, Ronald W.

PEARSON EDUCATION

Course syllabus not yet available.

Schedule

Type

Date

Time

Location

Lecture

Tue Apr 1, 2025

6:30PM PT - 9:30PM PT