Marketing Principles and Practices

MGMT X 160

Build a strong foundation of knowledge with this introductory course to marketing.

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READ MORE ABOUT THIS COURSE
Fall
Winter
Spring
Summer
In Person
Online
Starting at $855.00
As few as 6 weeks
4.0
View Course Options

What you can learn.

  • Survey the concepts, functions, and methods of marketing
  • Understand how to operationalize marketing in various industries
  • Learn about the four Ps of marketing and how to develop a marketing plan
  • Build a strong base for understanding market research, strategy, tactics, regulations, and trends

About this course:

This course surveys marketing methods, practices and institutions from the perspectives of manufacturers, distributors and consumers. You examine marketing concepts, functions, operations and organizations of retail and wholesale enterprises; distribution channels; market research; advertising; marketing costs; pricing; cooperative marketing; marketing legislation and regulations; and trends. Transferable for UC credit.

Spring 2025 Schedule

Date & Time
Details
Format
 
-
Monday, Wednesday 9:00AM - 12:00PM PT
Available
See Details
Instructor: Jennifer Cowan Hannon
401901
Fee:
$895.00
In Personformat icon
Location: UCLA Extension Gayley Center in Westwood
Updating...
See Details
Notes

Internet access required.

Refund Deadline
No refunds after April 15, 2025
Course Requirements
No Textbook Required
Course Syllabus
Schedule
Type
Date
Time
Location
Lecture
Wed Apr 2, 2025
9:00AM PT - 12:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 119
Lecture
Mon Apr 7, 2025
9:00AM PT - 12:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 119
Lecture
Wed Apr 9, 2025
9:00AM PT - 12:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 119
Lecture
Mon Apr 14, 2025
9:00AM PT - 12:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 119
Lecture
Wed Apr 16, 2025
9:00AM PT - 12:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 119
Lecture
Mon Apr 21, 2025
9:00AM PT - 12:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 119
Lecture
Wed Apr 23, 2025
9:00AM PT - 12:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 119
Lecture
Mon Apr 28, 2025
9:00AM PT - 12:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 119
Lecture
Wed Apr 30, 2025
9:00AM PT - 12:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 119
Lecture
Mon May 5, 2025
9:00AM PT - 12:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 119
Lecture
Wed May 7, 2025
9:00AM PT - 12:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 119
-
Wednesday 6:00PM - 8:30PM PT
Available
See Details
Instructor: Marc Villarreal
401900
Fee:
$855.00
In Personformat icon
Location: UCLA Extension Gayley Center in Westwood
Updating...
See Details
Notes

Internet access required.

Refund Deadline
No refunds after April 13, 2025
Course Requirements
Course Syllabus
No Textbook Required
Schedule
Type
Date
Time
Location
Lecture
Wed Apr 2, 2025
6:00PM PT - 8:30PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 119B
Lecture
Wed Apr 9, 2025
6:00PM PT - 8:30PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 119B
Lecture
Wed Apr 16, 2025
6:00PM PT - 8:30PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 119B
Lecture
Wed Apr 23, 2025
6:00PM PT - 8:30PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 119B
Lecture
Wed Apr 30, 2025
6:00PM PT - 8:30PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 119B
Lecture
Wed May 7, 2025
6:00PM PT - 8:30PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 119B
Lecture
Wed May 14, 2025
6:00PM PT - 8:30PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 119B
Lecture
Wed May 21, 2025
6:00PM PT - 8:30PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 119B
Lecture
Wed May 28, 2025
6:00PM PT - 8:30PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 119B
Lecture
Wed Jun 4, 2025
6:00PM PT - 8:30PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 119B
Lecture
Wed Jun 11, 2025
6:00PM PT - 8:30PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 119B
-
This section has no set meeting times.
Available
See Details
Instructor: Barbara Barney-McNamara
401903
Fee:
$855.00
Onlineformat icon
Updating...
See Details
Notes
Internet access required.
Refund Deadline
No refunds after April 13, 2025
Course Requirements
Course Syllabus
Book: Essentials of Marketing: A Marketing Strategy Planning Approach by William D. Perreault Jr. & E. Jerome McCarthy
MCGRAW-HILL HIGHER EDUCATION
-
This section has no set meeting times.
Available
See Details
Instructor: Steven Van Hook
401902
Fee:
$855.00
Onlineformat icon
Updating...
See Details
Notes
Internet access required.
Refund Deadline
No refunds after April 13, 2025
Course Requirements
Course Syllabus
Book: Essentials of Marketing: A Marketing Strategy Planning Approach by Perreault, Cannon & McCarthy
McGraw Hill

Contact Us

Speak to a program representative. Hours: Mon-Fri, 8am-5pm.
phone-icon 310-206-4271
phone-icon bamcertificate@uclaextension.edu

This course applies towards the following certificates & specializations…

Personal Financial Planning
Female financial advisor working with couple in home
Business Fundamentals
business-fundamentals-ce0278
Marketing with Concentration in Digital Marketing
marketing-with-concentration-in-social-media-and-web-analytics-ce0485
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