Roy Firestone

Roy Firestone has over 20 years of experience delivering innovative digital products for world-class advertising, media, technology, and publishing organizations. Roy is an expert in advanced video advertising, programmatic platforms, audience data, anti-fraud, and media analytics across all devices and channels. He is a named inventor on a patented virtual toy box video advertising unit for Nickelodeon/ Viacom. Roy has held product leadership roles at many prominent companies, including Xaxis, ZEFR, Ad.net, MGID, Engage:BDR, USA Today, and Accenture.

Roy is also passionate about giving back to the community and serving others. He currently sits on the board of directors for Extraordinary Families, a leading nonprofit foster family, adoption and advocacy agency dedicated to improving the daily lives and long-term outcomes of children and youth in foster care.

Roy earned his bachelor's degree in business administration, with a focus on computer information systems, from James Madison University.