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NFTs and Web3 for Business
MGMT 721
Gain an understanding of how to leverage NFTs in business.
What you can learn.
- Understand the basics of NFTs and how it can be applied in your industry
- Learn how brands can leverage NFTs to increase customer engagement
- Apply core marketing principles to launch successful NFT projects
About this course:
Non-fungible tokens or NFTs have been a booming concept lately, driving great attention and investment. The concept of an NFT is simple but unlocks massive opportunities. Brands are using NFTs to engage directly with their fans and customers around custom content — outside of the walled gardens of the Web 2.0 world — to form durable connections with them that allow for real audience ownership and access. This webinar will help participants understand the basics of NFTs and Web3 and how core marketing principles apply in creating successful NFT projects. An industry expert will share a real-world example of an NFT project to help participants understand how to leverage this new technology in their business.Contact Us
Speak to a program representative. Hours: Mon-Fri, 8am-5pm.
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