Program Curriculum
Choose from two tracks: Entrepreneurial Successes or Analyzing a Business. Both tracks include three required courses (12 units) and workshops. See course descriptions and workshop topics for each below.
Choose from two tracks: Entrepreneurial Successes or Analyzing a Business. Both tracks include three required courses (12 units) and workshops. See course descriptions and workshop topics for each below.
This course surveys marketing methods, practices, and institutions from the perspectives of manufacturers, distributors, and consumers. Examine marketing concepts, functions, operations, and organizations of retail and wholesale enterprises; distribution channels; market research; advertising; marketing costs; pricing; cooperative marketing; marketing legislation and regulations; and trends.
This course presents the theory and application of managerial functions; the processes of planning, organizing, leading, and controlling in a wide variety of organizational settings; and how the management of people and resources can accomplish organizational goals. Systems theory, contingency approaches, and socio-technical systems are used to explain managerial problem solving and decision making in organizational contexts and a global environment. Other topics include motivation and participation leadership and communication, management information systems, human resources management, management of technology, managerial ethics, and other contemporary management issues.
Communication, whatever method used, needs to inform. In the business environment writing clear, concise, comprehensible copy is critical to success. In this course, learn techniques for clarifying purpose, understanding readers, and organizing ideas. Through in-class writing exercises, you practice proven strategies for overcoming writer's block and creating concise, appropriate, and grammatically correct work. Practice exercises include editing and writing letters, memos, reports, email messages, summaries, resumes, and cover letters. Additionally, you learn vocabulary development, using correct grammar and punctuation, techniques for reducing writing time, and proofreading.
This course provides an introduction to accounting theory, principles, and practice. Instruction covers the uses, communication, and processing of accounting information, as well as the recording, analyzing, and summarizing of procedures used in preparing balance sheets and income statements.
Additional topics include accounting for purchases and sales, receivables and payables, cash and inventories, plant and equipment, depreciation and natural resources, intangible assets, and payrolls. Sole proprietorships and partnerships are also examined.
This course examines the effort of the enterprise to secure profits and the nature of demand for its products.Instruction emphasizes both micro and macro-economic issues that have relevance in the business environment.
Topics include cost and production, allocation of resources through competition, forms of market competition, relation of size to efficiency, markets for productive factors, incentives and growth, and capital budgeting. Various concepts of algebra and statistics may be used in the analysis of economic theory.
This course offers an introduction to the fundamentals of corporate finance, with an emphasis on the methods and sources of financing for corporations.
Topics include corporate financial analysis, financial planning procedures, present value and security valuation, capital budgeting, capital structure and approaches to raising capital. The course also covers securities markets, factors and models explaining security returns, and the concept of market efficiency.
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