Marketing, Advertising & PR
Marketing, Advertising & PR
Marketing, Sales, and PR demands creativity, experience, and a deep knowledge of the tools and strategies available. Whether you are a lifelong marketing, sales, or public relations professional who just wants to sharpen your skills with a few classes or you are new to the field and want to dive right in with a certificate, we have the right program for you.
Our marketing programs can help you gain a strong foundation in the principles and practices of marketing or update your skills and stay relevant in this constantly evolving field. Courses that focus on digital marketing, analytics, and other hot topics in the industry will keep you on top of your game.
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Marketing, Advertising & PR
Courses
MGMT X 460.398
Social Media Marketing
Most use social media for personal purposes but not everyone understands how to use social media for business. Go beyond posting and liking to examine how to leverage social media as a powerful marketing tool.
MGMT X 460.41
Brand Management
Building, maintaining and managing a company's brand is a critical function of marketing. Learn the tools you need to successfully build and manage a brand.
MGMT X 460.45
Sales Management Strategies and Techniques
For sales professionals who have moved into a management role, learn the key functions of a sales managers, as well as strategies and techniques needed to develop, motivate, and manage your team to success.
MGMT X 460.483
Global Marketing and Strategy
In an increasingly global economy, businesses need to employ marketing strategies that can advantageously position them in a competitive world market. Learn the strategies to becoming a player on the global stage.
MGMT X 460.484
Internship in Marketing and Advertising
This internship provides eligible students the opportunity for applied practice of the knowledge gained from materials previously studied in a real-world context.