Marketing, Advertising & PR
Marketing, Advertising & PR
Marketing, Sales, and PR demands creativity, experience, and a deep knowledge of the tools and strategies available. Whether you are a lifelong marketing, sales, or public relations professional who just wants to sharpen your skills with a few classes or you are new to the field and want to dive right in with a certificate, we have the right program for you.
Our marketing programs can help you gain a strong foundation in the principles and practices of marketing or update your skills and stay relevant in this constantly evolving field. Courses that focus on digital marketing, analytics, and other hot topics in the industry will keep you on top of your game.
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Marketing, Advertising & PR
Courses
MGMT X 469.26
Digital Communications Strategies
Communications professionals today need to be able to reach audiences via various digital media. This course overviews the strategies needed to build effective digital communications for business.
MGMT 838.2
Digital Content Creation: Tools and Technologies for 21st Century Storytelling
Discover the cutting edge tools, companies, and technologies shaping today's great content.
MGMT 838.1
Digital Content Foundations: An Overview of Storytelling Across Platforms
Gain new insights to inform content creation across social media, SVOD, and AR/VR.
MGMT 838.3
Digital Content Monetization: Distribution, Marketing and Developing Audiences
Explore new models of marketing, distribution and monetizing digital content.
MGMT X 460.394
Digital Marketing
Gain an overview of the digital marketing landscape in this survey course and become ready to apply the fundamentals of marketing in this digital age.