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Digital Content Monetization: Distribution, Marketing and Developing Audiences

MGMT 838.3

Explore new models of marketing, distribution and monetizing digital content.

What you can learn.

How to create basic cross-platform monetization strategies for building audiences using the latest storytelling technologies
Analyze entertainment success stories in new media content production, digital brand marketing, social media marketing, and crowdfunding
Learn various digital distribution strategies, digital marketing strategies, and innovative ways to produce and monetize content in this digital age
Explore VR content and unlock the distribution and monetization opportunities for this new storytelling tool

About this course:

In this course, we explore new models of marketing, distribution, and monetizing digital content to ensure it is seen and provides a return on investment. By analyzing entertainment success stories in new media content production, digital brand marketing, social media marketing, and crowdfunding, students learn methods and business models to know, find, and build audiences around digital content. We also explore VR content and unlock the distribution and monetization opportunities for this new storytelling tool. Students walk away with knowledge of various digital distribution strategies, digital marketing strategies, and innovative ways to produce and monetize content in this digital age.