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Digital Content Creation: Tools and Technologies for 21st Century Storytelling

MGMT 838.2

Discover the cutting edge tools, companies, and technologies shaping today's great content.

What you can learn.

Learn tried and true content creation techniques
Gain an understanding of new production technologies
Explore a myriad of distribution platforms such as AR/VR, digital, mobile, social media, and more

About this course:

Today's entertainment industry presents a rich world of opportunities but also a new set of challenges. It is now equally as important to understand content creation techniques, production technologies, and distribution platforms as it is to understand how to weave a compelling narrative. Whether you are a writer, producer, marketer, or executive, you must be able to understand the 'how,' as well as the 'why' and the 'what.' This course provides a broad overview of the current entertainment landscape and where it's headed, as well as an in-depth look at the specific tools, companies, and technologies shaping today's great content. Through discussion, demo, and guest speakers, we cover AR/VR, digital platforms, mobile, social media, multi-platform storytelling, and more.