Skip to main content

Marketing, Advertising & PR

marketing-advertising-and-pr-fos-header

Marketing, Sales, and PR demands creativity, experience, and a deep knowledge of the tools and strategies available. Whether you are a lifelong marketing, sales, or public relations professional who just wants to sharpen your skills with a few classes or you are new to the field and want to dive right in with a certificate, we have the right program for you.

Our marketing programs can help you gain a strong foundation in the principles and practices of marketing or update your skills and stay relevant in this constantly evolving field. Courses that focus on digital marketing, analytics, and other hot topics in the industry will keep you on top of your game.

Get More Info

 

Stand out in a competitive market.

Marketing, Sales, and PR demands creativity, experience, and a deep knowledge of the tools and strategies available. Whether you are a lifelong marketing, sales, or public relations professional who just wants to sharpen your skills with a few classes or you are new to the field and want to dive right in with a certificate, we have the right program for you.

Our marketing programs can help you gain a strong foundation in the principles and practices of marketing or update your skills and stay relevant in this constantly evolving field. Courses that focus on digital marketing, analytics, and other hot topics in the industry will keep you on top of your game.

Whether you are responsible for selling products and services or want to "sell" your ideas to investors and other collaborative stakeholders, our sales management courses will provide effective and up-to-date sales practices and tools to help you succeed. 

Launch or advance your PR career here. Our comprehensive program is designed for aspiring and mid-career public relations practitioners. Whether your goal is to work in a corporation, agency, the entertainment industry, the nonprofit world, or politics, UCLA Extension’s Strategic Branding & Public Relations Program affords unparalleled prospects to help launch or advance your PR career.

marketing-advertising-and-pr-fos-sub
Marketing, Advertising & PR

Courses

MGMT X 463.13

Fundamentals of Cross-Platform Media

Being in the media industry today requires an evolved orientation to buying, selling, and planning. This course will be a great asset to anyone looking to upskill their knowledge. Whether you are brand new to the business or a veteran looking for some skills and knowledge on the new and emerging platforms -- this course is for you.
 

MGMT X 469.11

Fundamentals of Public Relations

Learn the history, theories and principles of public relations in this introductory course and gain a comprehensive foundation to start the journey down the public relations path.
MGMT X 460.483

Global Marketing and Strategy

In an increasingly global economy, businesses need to employ marketing strategies that can advantageously position them in a competitive world market. Learn the strategies to becoming a player on the global stage.
MGMT X 460.381

Influencer Marketing: Employing Influencers

Incorporating influencers into a marketing campaign is more than merely asking social media stars to endorse a product. This course overviews the strategies and plans to successfully employ influencer marketing.