Marketing, Advertising & PR
Marketing, Advertising & PR
Marketing, Sales, and PR demands creativity, experience, and a deep knowledge of the tools and strategies available. Whether you are a lifelong marketing, sales, or public relations professional who just wants to sharpen your skills with a few classes or you are new to the field and want to dive right in with a certificate, we have the right program for you.
Our marketing programs can help you gain a strong foundation in the principles and practices of marketing or update your skills and stay relevant in this constantly evolving field. Courses that focus on digital marketing, analytics, and other hot topics in the industry will keep you on top of your game.
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Marketing, Advertising & PR
Courses
MGMT X 460.494
New Business Development and Pitching the Perfect Presentation
Develop and perfect your business pitch in this course so that you are ready to sell your product/service to your next client, or to pitch your new business idea to potential investors.
MGMT X 460.52
Integrated Marketing Communications
Marketing today requires the skills to use various communication channels and mediums. Take your marketing skills up a notch with this course and learn to create strategies that integrate your marketing across all channels.
MGMT X 460.54
Strategic Sales Planning
In this course, learn how strategic sales planning can help to increase sales and enhance product, brand, and company awareness.
MGMT X 460.55
Customer Research, Prospecting and Planning
Knowing your audience is key for any sales professionals. For those interested in sales careers, learn how to leverage data and research to improve prospects and sales for business in this course.
MGMT X 460.86
Customer Relationship Management
Intended for students who have taken one or more courses in personal selling, this course equips students with the best practices for managing customer relationships that result in continued returns.