Global Marketing and Strategy

MGMT X 460.483

In an increasingly global economy, businesses need to employ marketing strategies that can advantageously position them in a competitive world market. Learn the strategies to becoming a player on the global stage.

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What you can learn.

Understand the competitive implications and key decisions needed to enter the world market
Learn to analyze, plan, organize, and manage an international business strategy
Review foreign market surveys and understand the role of competitive intelligence
Examine the impacts of trade barriers, pricing, distribution channels, and cultural differences on marketing strategies
Create a competitive global marketing strategy

About this course:

This course lays the foundation to gaining competitive advantage in the global marketplace by providing a hands-on understanding of the competitive implications affecting global marketing strategies; covering the factors that govern the decision to enter export marketing; and analyzing, planning, organizing and managing an international business marketing strategy. Topics include foreign market surveys; the role of competitive intelligence; understanding trade barriers, pricing, distribution channels and cultural differences that affect marketing strategies; and how to create a competitive marketing strategy. You gain a comprehensive understanding of global competitive marketing core concepts and how global competitive marketing strategies can affect a company's future performance.