Tracey McCormack

CEO and Founder, McCormack Media Services

Tracey McCormack founded MMS 21 years ago as a full-service media consultancy firm that provides multi-platform media training to all levels of professionals on a wide variety of topics.  McCormack Media Services' clients range from 20th Century Fox to Hulu to Radio Beijing.

Over time, Tracey has developed long-standing relationships with such major clients as: Suzuki Motors, 20th Century Fox, Verizon Wireless, The Walt Disney Corporation, NBC/Universal, Pepsi, Best Buy, General Mills, Southwest Airlines, MGM and Target just to name a few.

Sales and Leadership Experience at Many of the Nation's Leading Media Companies Most recently, Tracey served as Youtoo Technologies' Senior Vice President of Sponsorships, where Tracey McCormack was responsible for licensing Youtoo's Interactive TV and Gaming technology platform to broadcasters, cable networks, produciton companies and local station groups alike.  This interactive TV technology allows for greater engagment between a show and its viewers with UGC videos and real time voting, polling and commenting. Prior to joining Youtoo, McCormack was the VP of Sales at Si TV, a national cable TV channel for English-Dominat Latinos and prior to that was a Sales Manager for Univision's KMEX 34 in Los Angeles, where she managed local and new-business accounts. In addition, McCormack hired, trained and motivated several new salespeople who have since become among the station's top performers. Previously, McCormack was an Account Manager at KNBC in Los Angeles, the top-rated station in the city. Specializing in new business development, McCormack managed accounts at Focus Media, TBWA/Chiat/Day, Campbell-Ewald, KSL Media, DavisElen Advertising and Y & R Advertising. Prior to joining KNBC, McCormack was an Account Manager and a Sales Manager at Harrington, Righter & Parsons in Los Angeles, where she managed a sales team that covered 25 television stations in such major media markets as New York, Philadelphia and Miami. McCormack began her career as a media buyer for Asher-Gould Advertising in Los Angeles.