Touring, Tour Budgeting and Merchandising
Touring, Tour Budgeting and Merchandising
MUSC X 448.86
Understand the business and mechanics of the concert touring industry with insights into planning shows, acquiring revenue through ticket sales and merchandising, and maximizing profits through marketing and promotion.
Typically Available
Winter
Summer
Duration
As few as 11 weeks
Units
4.0
Current Formats
In Person
Cost
Starting at $835.00
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What you can learn.
What you can learn.
Gain an understanding of such different tour revenue streams as ticket sales, sponsorship income, and merchandising
Learn how to maximize tour profits through effective marketing, promotion, budgeting and monitoring
Understand these processes firsthand from industry guest speakers
About This Course
Discover the fundamental aspects of the concert touring industry. This course guides students through the entire touring process, from planning to settling live performances. Participants gain an understanding of different tour revenue streams, such as ticket sales, sponsorship income and merchandising. Students also learn how to maximize tour profits through effective marketing, promotion, budgeting and monitoring. Instruction includes lectures, industry guest speakers and discussion.
Winter 2026 Schedule
Date
Details
Format
-
Tuesday 7:00PM - 10:00PM PT
In Person
UCLA
Notes
Internet access required. Materials required.
Deadline
Refunds only available from November 03, 2025 to January 18, 2026
Course Requirements
Internet access required to retrieve course materials.
Schedule
Type
Date
Time
Location
Lecture
Tue Jan 6, 2026
7:00PM PT - 10:00PM PT
UCLA
Dodd Hall 167
Dodd Hall 167
Lecture
Tue Jan 13, 2026
7:00PM PT - 10:00PM PT
UCLA
Dodd Hall 167
Dodd Hall 167
Lecture
Tue Jan 20, 2026
7:00PM PT - 10:00PM PT
UCLA
Dodd Hall 167
Dodd Hall 167
Lecture
Tue Jan 27, 2026
7:00PM PT - 10:00PM PT
UCLA
Dodd Hall 167
Dodd Hall 167
Lecture
Tue Feb 3, 2026
7:00PM PT - 10:00PM PT
UCLA
Dodd Hall 167
Dodd Hall 167
Lecture
Tue Feb 10, 2026
7:00PM PT - 10:00PM PT
UCLA
Dodd Hall 167
Dodd Hall 167
Lecture
Tue Feb 17, 2026
7:00PM PT - 10:00PM PT
UCLA
Dodd Hall 167
Dodd Hall 167
Lecture
Tue Feb 24, 2026
7:00PM PT - 10:00PM PT
UCLA
Dodd Hall 167
Dodd Hall 167
Lecture
Tue Mar 3, 2026
7:00PM PT - 10:00PM PT
UCLA
Dodd Hall 167
Dodd Hall 167
Lecture
Tue Mar 10, 2026
7:00PM PT - 10:00PM PT
UCLA
Dodd Hall 167
Dodd Hall 167
Lecture
Tue Mar 17, 2026
7:00PM PT - 10:00PM PT
UCLA
Dodd Hall 167
Dodd Hall 167
This course applies toward the following programs
Independent Music Production
certificate
certificate
Learn the ins and outs of independent music production, covering the creative and marketing aspects of the business.
Learn the ins and outs of independent music production, covering the creative and marketing aspects of the business.
Music Business
certificate
certificate
Gain the knowledge to tackle the rapidly evolving music industry.
Gain the knowledge to tackle the rapidly evolving music industry.