Marketing
Marketing
Learn the fundamentals of marketing and develop the brand-building, analytical, and communication skills necessary to succeed in this dynamic, competitive field.
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This program is perfect for...
What you can learn.
About this program.
Mastering the key elements of marketing – branding, promotion, research, communication – is essential for achieving success in the field.
This certificate program is designed for those with no previous marketing experience and covers the principles of marketing. Students will learn brand management, market research, and gain an overview all major marketing media channels, including TV, print and digital.
Formats: Online or In Person
This certificate is approved for international students to study full time in the U.S. on an F-1 visa.
International students must meet English language proficiency requirements for admission into the program.
While most certificate programs begin each quarter, some have limited intakes for students studying on F-1 visa. Find this program on the Browse Certificate Programs page to confirm entry quarters before applying.
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Cost and Fees
International Student Fees
Drop-In Advising Hour
This informal Zoom session is a platform for current and new program students to connect and ask questions to program staff. Drop in for 10 minutes or stay for the hour. Have questions about the certificate or courses, bring them with you!
Every first and third Wednesday of the month, 11am-12pm PT.
Email bamcertificate@uclaextension.edu for the meeting link.
Required Courses
Brand Management
Consumer Market Research
Digital Marketing
Integrated Marketing Communications
Marketing Principles and Practices
Elective Courses
Elective Course
Internship in Marketing and Advertising
Strategic Marketing
An internship in marketing can provide you with practical experience in a variety of marketing job functions. Certificate students must complete a minimum of 20 units of program curriculum (5 courses), with a GPA of 3.0 or better, before enrolling in the internship.
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