Strategic Marketing
Strategic Marketing
MGMT X 460.35
Elevate your marketing skills by learning how to think and practice strategically in order to meet the demands of the competitive business environment today.
Typically Available
Fall
Winter
Spring
Summer
Duration
As few as 11 weeks
Units
4.0
Current Formats
Online
Cost
Starting at $905.00
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What you can learn.
What you can learn.
Go beyond the traditional principles and tactics of marketing to practice marketing at a higher, more strategic level
Learn to identify trends and design long-range marketing strategies to guide a business through a competitive business environment
Develop a full strategic marketing plan that integrates keys skills learned in prior courses
About This Course
This capstone course allows students to put into practice key skills they have learned that address the need to understand more than just traditional marketing principles, as well as helps explain how trends develop and how to design effective, long-range marketing strategies that meet the demands of today's dynamic consumer environment. Students explore marketing trends, marketing management decision-making, consumer attitudes, niche marketing, advertising strategies, distribution channels and the use and misuse of various marketing media.
Prerequisites
MGMT X 160 Marketing Principles and Practices and MGMT X 466 Consumer Market Research, or professionals with a minimum of two years' experience may enroll.
Winter 2026 Schedule
Date
Details
Format
-
This section has no set meeting times.
Online
Notes
Internet access required.
Deadline
Refunds only available from November 03, 2025 to January 18, 2026
Course Requirements
Course syllabus not yet available.
This course applies toward the following programs
certificate
Build a strong business foundation and gain marketing skills to stand out, drive growth, and succeed in any industry. We recommend you speak with one of our student advisors before beginning this program.
Build a strong business foundation and gain marketing skills to stand out, drive growth, and succeed in any industry. We recommend you speak with one of our student advisors before beginning this program.
Marketing
certificate
certificate
Learn the fundamentals of marketing and develop the brand-building, analytical, and communication skills necessary to succeed in this dynamic, competitive field.
Learn the fundamentals of marketing and develop the brand-building, analytical, and communication skills necessary to succeed in this dynamic, competitive field.