Marketing, Advertising & PR
Marketing, Advertising & PR
Marketing, Sales, and PR demands creativity, experience, and a deep knowledge of the tools and strategies available. Whether you are a lifelong marketing, sales, or public relations professional who just wants to sharpen your skills with a few classes or you are new to the field and want to dive right in with a certificate, we have the right program for you.
Our marketing programs can help you gain a strong foundation in the principles and practices of marketing or update your skills and stay relevant in this constantly evolving field. Courses that focus on digital marketing, analytics, and other hot topics in the industry will keep you on top of your game.
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Marketing, Advertising & PR
Courses
MGMT X 460.398
Social Media Marketing
Most use social media for personal purposes but not everyone understands how to use social media for business. Go beyond posting and liking to examine how to leverage social media as a powerful marketing tool.
MGMT X 460.35
Strategic Marketing
Elevate your marketing skills by learning how to think and practice strategically in order to meet the demands of the competitive business environment today.
MGMT X 469.14
Strategic Public Relations Management
For those with aspirations to higher-level public relations position, this course looks at the execution of key managerial PR functions in corporations, agencies, and nonprofit organizations.
MGMT X 460.54
Strategic Sales Planning
In this course, learn how strategic sales planning can help to increase sales and enhance product, brand, and company awareness.
MGMT X 469.13
Working with the Media
Intended for public relations and communications professionals, this course explores the various media outlets and presents ways to effectively work with these outlets.