Entrepreneurship and New Venture Formation

About this course:

This course surveys the factors essential for turning a great idea into a successful business and explores various benefits/costs of sole proprietorships, partnerships, corporations and franchises. Topics include market surveys, site analysis, permits and licenses, patents and protection of ideas, risk management, legal requirements and regulations, capital requirements and financing sources, determining the costs and prices of goods and services, advertising and marketing, record keeping, lines of credit and cash flow requirements.