Business & Management
Business & Management
Acquire essential skills in business, management and beyond.
From human resources management to marketing, business management to risk management and international trade and commerce, our programs and courses are designed for working professionals and recent college grads who are seeking professional development in the dynamic world of business. Get a solid foundation in business principles and practices that can open new opportunities for your career.
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Business & Management
Courses
MGMT X 460.381
Influencer Marketing: Employing Influencers
Incorporating influencers into a marketing campaign is more than merely asking social media stars to endorse a product. This course overviews the strategies and plans to successfully employ influencer marketing.
MGMT X 460.382
Personal Branding and Becoming an Influencer
Many professionals are looking to increase their personal influence to grow their own brands, careers and ventures. Learn to develop and manage personal brands to achieve true influence.
MGMT X 460.394
Digital Marketing
Gain an overview of the digital marketing landscape in this survey course and become ready to apply the fundamentals of marketing in this digital age.
MGMT X 460.398
Social Media Marketing
Most use social media for personal purposes but not everyone understands how to use social media for business. Go beyond posting and liking to examine how to leverage social media as a powerful marketing tool.
MGMT X 460.41
Brand Management
Building, maintaining and managing a company's brand is a critical function of marketing. Learn the tools you need to successfully build and manage a brand.