Marketing, Advertising & PR
Marketing, Advertising & PR
Marketing, Sales, and PR demands creativity, experience, and a deep knowledge of the tools and strategies available. Whether you are a lifelong marketing, sales, or public relations professional who just wants to sharpen your skills with a few classes or you are new to the field and want to dive right in with a certificate, we have the right program for you.
Our marketing programs can help you gain a strong foundation in the principles and practices of marketing or update your skills and stay relevant in this constantly evolving field. Courses that focus on digital marketing, analytics, and other hot topics in the industry will keep you on top of your game.
Get More Info
Marketing, Advertising & PR
Courses
MGMT X 466.05
Advanced Digital and Social Media Marketing Strategies
For those who understand the basics of digital and social media marketing, this advanced course will focus on using digital and social media to get business results and improve the business bottom-line.
MGMT X 469.11
Fundamentals of Public Relations
Learn the history, theories and principles of public relations in this introductory course and gain a comprehensive foundation to start the journey down the public relations path.
MGMT X 469.12
Writing for Public Relations
Designed for those already possessing well-honed writing skills, this course surveys the breadth of professional public relations writing in its many forms.
MGMT X 469.13
Working with the Media
Intended for public relations and communications professionals, this course explores the various media outlets and presents ways to effectively work with these outlets.
MGMT X 469.14
Strategic Public Relations Management
For those with aspirations to higher-level public relations position, this course looks at the execution of key managerial PR functions in corporations, agencies, and nonprofit organizations.