Business & Management
Business & Management
Acquire essential skills in business, management and beyond.
From human resources management to marketing, business management to risk management and international trade and commerce, our programs and courses are designed for working professionals and recent college grads who are seeking professional development in the dynamic world of business. Get a solid foundation in business principles and practices that can open new opportunities for your career.
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Business & Management
Courses
MGMT X 466.05
Advanced Digital and Social Media Marketing Strategies
For those who understand the basics of digital and social media marketing, this advanced course will focus on using digital and social media to get business results and improve the business bottom-line.
MGMT X 469.11
Fundamentals of Public Relations
Learn the history, theories and principles of public relations in this introductory course and gain a comprehensive foundation to start the journey down the public relations path.
MGMT X 469.12
Writing for Public Relations
Designed for those already possessing well-honed writing skills, this course surveys the breadth of professional public relations writing in its many forms.
MGMT X 469.13
Working with the Media
Intended for public relations and communications professionals, this course explores the various media outlets and presents ways to effectively work with these outlets.
MGMT X 469.14
Strategic Public Relations Management
For those with aspirations to higher-level public relations position, this course looks at the execution of key managerial PR functions in corporations, agencies, and nonprofit organizations.