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Strategic Public Relations Management

MGMT X 469.14

For those with aspirations to higher-level public relations position, this course looks at the execution of key managerial PR functions in corporations, agencies, and nonprofit organizations.

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What you can learn.

Examine staffing, budgeting, and problem-solving techniques faced by PR managers
Design effective PR campaigns and communication strategies
Review the ethical and legal concerns of a PR executive and the advisory role of this position

About this course:

The course, designed for those with either present or future aspirations to higher-level public relations positions, looks at the execution of key managerial PR functions in corporations, agencies, and nonprofit organizations. Instruction examines such responsibilities as staffing, budgeting, and problem-solving techniques, as well as designing PR campaigns and communication strategies. Additional topics to be discussed include the ethical and legal concerns of a PR executive and the advisory role he/she plays.

Prerequisites

MGMT X 469.11 Fundamentals of Public Relations, MGMT X 469.12 Writing for Public Relations or equivalent experience and consent of instructor.