Business & Management
Business & Management
Acquire essential skills in business, management and beyond.
From human resources management to marketing, business management to risk management and international trade and commerce, our programs and courses are designed for working professionals and recent college grads who are seeking professional development in the dynamic world of business. Get a solid foundation in business principles and practices that can open new opportunities for your career.
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Business & Management
Courses
MGMT X 461A
Writing for Marketing and Advertising
Effective marketing and advertising campaigns have creative and resonant messages. Hone your writing skills to craft compelling messages in this course.
MGMT X 462A
Advanced Writing for Marketing: Professional Copywriting and Content Strategy
Intended for experienced writers, this course is designed to enhance writing skills and careers. This course can also help marketing executives assess and direct promotional writing.
MGMT X 463.01
Advertising in the Digital Age
For the digital marketer, learn to create effective digital advertising campaigns across the ever-changing digital media landscape.
MGMT X 463.13
Fundamentals of Cross-Platform Media
Being in the media industry today requires an evolved orientation to buying, selling, and planning. This course will be a great asset to anyone looking to upskill their knowledge. Whether you are brand new to the business or a veteran looking for some skills and knowledge on the new and emerging platforms -- this course is for you.
MGMT X 466
Consumer Market Research
Understanding your audience is critical to effective marketing. This comprehensive course introduces marketing professionals to research methods used to gather and analyze data to make marketing and advertising decisions.