Internet access required.
Brand Management
MGMT X 460.41
Building, maintaining and managing a company's brand is a critical function of marketing. Learn the tools you need to successfully build and manage a brand.
Fall
Winter
Spring
Summer
In Person
Online
Starting at $855.00
As few as 11 weeks
4.0
What you can learn.
- Overview the history and development of branding
- Practice brand development and brand research through hands-on projects
- Learn to create brand management structures for sales, marketing, advertising, and promotional purposes
- Differentiate between brand equity and brand identity, and examine how to extend existing brands
- Review case studies of how brands are won and lost
About this course:
Explore, learn and understand the complexities in the development, sustainability and leverage of a brand. In this comprehensive course, students learn how brand identity must be nurtured and managed to positively affect a company's performance and future, as well as understand the power and importance of a brand from its creation through execution. This course presents students with an overview of brand development; brand research; and brand management structures for sales, marketing, advertising and promotional purposes. In addition, students explore how companies develop financial wealth by extending existing brands and controlling and/or influencing brand pricing and distribution. Additional topics include an overview of brand history, understanding the differences between brand equity and brand identity and consideration of how brands are won and lost.Fall 2024 Schedule
Date & Time
Details
Format
In Person
Location:
Remote Classroom
,
UCLA Extension Gayley Center in Westwood
Notes
Internet access required.
Refund Deadline
No refunds after October 07, 2024
Course Requirements
(Optional)
No Textbook Required
Schedule
Type
Date
Time
Location
Lecture
Tue Sep 24, 2024
6:30PM PT - 8:30PM PT
UCLA Extension Gayley Center in WestwoodUCLA Extension Gayley Center 121C
Lecture
Tue Oct 1, 2024
6:30PM PT - 8:30PM PT
Remote Classroom
Lecture
Tue Oct 8, 2024
6:30PM PT - 8:30PM PT
UCLA Extension Gayley Center in WestwoodUCLA Extension Gayley Center 121C
Lecture
Tue Oct 15, 2024
6:30PM PT - 8:30PM PT
Remote Classroom
Lecture
Tue Oct 22, 2024
6:30PM PT - 8:30PM PT
UCLA Extension Gayley Center in WestwoodUCLA Extension Gayley Center 121C
Lecture
Tue Oct 29, 2024
6:30PM PT - 8:30PM PT
Remote Classroom
Lecture
Tue Nov 5, 2024
6:30PM PT - 8:30PM PT
UCLA Extension Gayley Center in WestwoodUCLA Extension Gayley Center 121C
Lecture
Tue Nov 12, 2024
6:30PM PT - 8:30PM PT
Remote Classroom
Lecture
Tue Nov 19, 2024
6:30PM PT - 8:30PM PT
Remote Classroom
Lecture
Tue Nov 26, 2024
6:30PM PT - 8:30PM PT
UCLA Extension Gayley Center in WestwoodUCLA Extension Gayley Center 121C
Lecture
Tue Dec 3, 2024
6:30PM PT - 8:30PM PT
UCLA Extension Gayley Center in WestwoodUCLA Extension Gayley Center 121C
Lecture
Tue Dec 10, 2024
6:30PM PT - 8:30PM PT
UCLA Extension Gayley Center in WestwoodUCLA Extension Gayley Center 121C
399090
Fee:
$895.00
In Person
Location:
UCLA Extension Lindbrook Center in Westwood
Notes
Refund Deadline
No refunds after October 08, 2024
Course Requirements
Book:
Building Strong Brands
by David Aacker
Free Press
Schedule
Type
Date
Time
Location
Lecture
Wed Sep 25, 2024
1:00PM PT - 4:00PM PT
UCLA Extension Lindbrook Center in WestwoodUCLA Extension Lindbrook Center 214
Lecture
Wed Oct 2, 2024
1:00PM PT - 4:00PM PT
UCLA Extension Lindbrook Center in WestwoodUCLA Extension Lindbrook Center 214
Lecture
Wed Oct 9, 2024
1:00PM PT - 4:00PM PT
UCLA Extension Lindbrook Center in WestwoodUCLA Extension Lindbrook Center 214
Lecture
Wed Oct 16, 2024
1:00PM PT - 4:00PM PT
UCLA Extension Lindbrook Center in WestwoodUCLA Extension Lindbrook Center 214
Lecture
Wed Oct 23, 2024
1:00PM PT - 4:00PM PT
UCLA Extension Lindbrook Center in WestwoodUCLA Extension Lindbrook Center 214
Lecture
Wed Oct 30, 2024
1:00PM PT - 4:00PM PT
UCLA Extension Lindbrook Center in WestwoodUCLA Extension Lindbrook Center 214
Lecture
Wed Nov 6, 2024
1:00PM PT - 4:00PM PT
UCLA Extension Lindbrook Center in WestwoodUCLA Extension Lindbrook Center 214
Lecture
Wed Nov 13, 2024
1:00PM PT - 4:00PM PT
UCLA Extension Lindbrook Center in WestwoodUCLA Extension Lindbrook Center 214
Lecture
Wed Nov 20, 2024
1:00PM PT - 4:00PM PT
UCLA Extension Lindbrook Center in WestwoodUCLA Extension Lindbrook Center 214
Lecture
Wed Nov 27, 2024
1:00PM PT - 4:00PM PT
UCLA Extension Lindbrook Center in WestwoodUCLA Extension Lindbrook Center 214
Lecture
Wed Dec 4, 2024
1:00PM PT - 4:00PM PT
UCLA Extension Lindbrook Center in WestwoodUCLA Extension Lindbrook Center 214
Online
Notes
Internet access required.
Refund Deadline
No refunds after September 27, 2024
Course Requirements
Book:
Strategic Brand Management
by Kevin Lane Keller
Prentice Hall
ISBN 9780132664257
Winter 2025 Schedule
Date & Time
Details
Format
In Person
Location:
UCLA Extension Gayley Center in Westwood
Notes
Internet access required.
Refund Deadline
No refunds after January 02, 2025
Course Requirements
Eating The Big Fish, How Challenger Brands Can Compete Against Brand Leaders
by Adam Morgan
Wiley
Course syllabus not yet available.
Schedule
Type
Date
Time
Location
Lecture
Thu Jan 9, 2025
1:00PM PT - 4:00PM PT
UCLA Extension Gayley Center in WestwoodUCLA Extension Gayley Center
Lecture
Thu Jan 16, 2025
1:00PM PT - 4:00PM PT
UCLA Extension Gayley Center in WestwoodUCLA Extension Gayley Center
Lecture
Thu Jan 23, 2025
1:00PM PT - 4:00PM PT
UCLA Extension Gayley Center in WestwoodUCLA Extension Gayley Center
Lecture
Thu Jan 30, 2025
1:00PM PT - 4:00PM PT
UCLA Extension Gayley Center in WestwoodUCLA Extension Gayley Center
Lecture
Thu Feb 6, 2025
1:00PM PT - 4:00PM PT
UCLA Extension Gayley Center in WestwoodUCLA Extension Gayley Center
Lecture
Thu Feb 13, 2025
1:00PM PT - 4:00PM PT
UCLA Extension Gayley Center in WestwoodUCLA Extension Gayley Center
Lecture
Thu Feb 20, 2025
1:00PM PT - 4:00PM PT
UCLA Extension Gayley Center in WestwoodUCLA Extension Gayley Center
Lecture
Thu Feb 27, 2025
1:00PM PT - 4:00PM PT
UCLA Extension Gayley Center in WestwoodUCLA Extension Gayley Center
Lecture
Thu Mar 6, 2025
1:00PM PT - 4:00PM PT
UCLA Extension Gayley Center in WestwoodUCLA Extension Gayley Center
Lecture
Thu Mar 13, 2025
1:00PM PT - 4:00PM PT
UCLA Extension Gayley Center in WestwoodUCLA Extension Gayley Center
Lecture
Thu Mar 20, 2025
1:00PM PT - 4:00PM PT
UCLA Extension Gayley Center in WestwoodUCLA Extension Gayley Center
In Person
Location:
UCLA Extension Gayley Center in Westwood
Notes
Internet access required.
Refund Deadline
No refunds after January 02, 2025
Course Requirements
Book:
Building Strong Brands
by David Aacker
Free Press
Course syllabus not yet available.
Schedule
Type
Date
Time
Location
Lecture
Thu Jan 9, 2025
1:00PM PT - 4:00PM PT
UCLA Extension Gayley Center in WestwoodUCLA Extension Gayley Center
Lecture
Thu Jan 16, 2025
1:00PM PT - 4:00PM PT
UCLA Extension Gayley Center in WestwoodUCLA Extension Gayley Center
Lecture
Thu Jan 23, 2025
1:00PM PT - 4:00PM PT
UCLA Extension Gayley Center in WestwoodUCLA Extension Gayley Center
Lecture
Thu Jan 30, 2025
1:00PM PT - 4:00PM PT
UCLA Extension Gayley Center in WestwoodUCLA Extension Gayley Center
Lecture
Thu Feb 6, 2025
1:00PM PT - 4:00PM PT
UCLA Extension Gayley Center in WestwoodUCLA Extension Gayley Center
Lecture
Thu Feb 13, 2025
1:00PM PT - 4:00PM PT
UCLA Extension Gayley Center in WestwoodUCLA Extension Gayley Center
Lecture
Thu Feb 20, 2025
1:00PM PT - 4:00PM PT
UCLA Extension Gayley Center in WestwoodUCLA Extension Gayley Center
Lecture
Thu Feb 27, 2025
1:00PM PT - 4:00PM PT
UCLA Extension Gayley Center in WestwoodUCLA Extension Gayley Center
Lecture
Thu Mar 6, 2025
1:00PM PT - 4:00PM PT
UCLA Extension Gayley Center in WestwoodUCLA Extension Gayley Center
Lecture
Thu Mar 13, 2025
1:00PM PT - 4:00PM PT
UCLA Extension Gayley Center in WestwoodUCLA Extension Gayley Center
Lecture
Thu Mar 20, 2025
1:00PM PT - 4:00PM PT
UCLA Extension Gayley Center in WestwoodUCLA Extension Gayley Center
-
This section has no set meeting times.
Future Offering (Opens November 04, 2024 12:00:00 AM)
See Details
Online
Notes
Internet access required.
Refund Deadline
No refunds after December 30, 2024
Course Requirements
Book:
Strategic Brand Management
by Kevin Lane Keller
Pearson-Prentice Hall
Course syllabus not yet available.
This course applies towards the following certificates & specializations…
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