The Business of Selling Plants

Entrepreneurs, career transitioners, and green industry employees in “The Business of Selling Plants” learn to transform an amateur plant passion into a profitable plant-selling profession. To confidently navigate the plant selling industry and pipeline of today, students learn about plant-based niches and opportunities, the plant growing and selling network, legalities and licenses, managing perishable live inventory, profit-focused buying skills, plant value and pricing, job costing with plants, sales strategy, and more. This course offers an interdisciplinary approach relevant to the fields of plant shops and independent garden centers, online plant sales, garden design, landscape architecture, nursery growing, interiorscaping, and landscape install and maintenance.