Understand how to create a profit-focused plant buying strategy for a new or existing business, and how to integrate it into your overall budget
Visualize a personal path from amateur to professional plant seller
Learn direct sales and marketing communication strategies and tactics for year-round and seasonal plant sales
Analyze different types of plant-selling business structures and trends to identify opportunities for profit
Learn fundamental and contemporary principles of plant inventory sourcing, landed costs, procurement and shipping/freight
Understand how to confidently navigate plant-selling industry networks and resources
About this course:
Entrepreneurs, career transitioners, and green industry employees in “The Business of Selling Plants” learn to transform an amateur plant passion into a profitable plant-selling profession. To confidently navigate the plant selling industry and pipeline of today, students learn about plant-based niches and opportunities, the plant growing and selling network, legalities and licenses, managing perishable live inventory, profit-focused buying skills, plant value and pricing, job costing with plants, sales strategy, and more. This course offers an interdisciplinary approach relevant to the fields of plant shops and independent garden centers, online plant sales, garden design, landscape architecture, nursery growing, interiorscaping, and landscape install and maintenance.
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