Siddhi Sundar

Siddhi is a storyteller and research leader who loves playing and learning in the dynamic intersection of tech x hollywood. She heads up the research team for Netflix’s Content & Business Product Innovation group, which covers end-to-end business and UX research/strategy for all of the technology underpinning content creation from script-to-screen. Her team is focused on building the operating system for the biggest studio in the world, helping production teams plan, produce, distribute, and promote content globally. Prior to Netflix, Siddhi led UX research/strategy in industries prime for transformation through technology, including edtech (AltSchool), healthcare (Johns Hopkins Medicine), and several nonprofit/social enterprise organizations