Bruno Lemgruber

Bruno Lemgruber is a hands-on Creative Director and strategic leader who brings over 27 years of global brand-building experience directly into the classroom. He teaches students to bridge the gap between academic theory and the real-world demands of the creative industry, focusing on two critical areas: the timeless principles of brand strategy and the modern application of emerging technologies.

His academic leadership includes spearheading the strategic adoption of Generative AI at a Tier-1 research university, where he developed the curriculum and ethical framework for its integration into creative practice. Professionally, his work has included directing major brand transformations for world-class clients like Coca-Cola and pioneering large-scale, data-driven research initiatives that have shaped public policy. His goal is to empower the next generation of creative leaders with the strategic thinking, hands-on skills, and forward-thinking perspective needed to thrive.