Fall enrollment is open, and closes September 28. Check out the Academic Term Calendar for more information.
Entrepreneurship in the Modern Music Industry: Build Your Brand, Monetize Your Art
MUSC 703.5
Explore how artists generate income, how revenue models have evolved, how to think like a music entrepreneur. This one-day class taught by a seasoned A&R consultant, will help participants develop a roadmap with actionable steps towards strengthening and monetizing their brand.
In today’s fast-changing music industry, talent alone isn’t enough-success demands an entrepreneurial mindset. This free, two-hour seminar is designed for independent musicians, songwriters, producers, and creative professionals who want to take charge of their careers and expand their opportunities. Through a blend of historical context and up-to-the-minute insights, we’ll explore how artists generate income through record sales, publishing, streaming, sync licensing, touring, merchandise, and emerging technologies. You’ll learn how revenue models have evolved, how to think like a music entrepreneur, and how to build, strengthen, and monetize your personal brand. By the end of the session, which includes lecture and a Q&A, you’ll not only understand the landscape but also leave with a personal roadmap: the first 3–5 concrete steps you can take this week to start strengthening and monetizing your brand.
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