Summer Enrollment is Open! Courses begin June 23, 2025.
Marketing and Distributing Independent Films Across All Platforms
MGMT X 403.61
Learn how to find domestic and overseas distribution for theatrical, television, DVD, and alternative markets by gaining knowledge on how to craft a distribution strategy from the earliest stages of project development.
Understand the considerations involved in financing, packaging, and selling viable material
Study a variety of deal structures to learn how to profit in distribution
Delve into the process of selling the film at festivals and other markets
Learn the roles of producers, marketing and sales executives in the distribution process
About this course:
What are the considerations involved in financing, packaging, selling or acquiring a financially viable film? Producers, filmmakers and screenwriters learn what makes a project attractive to potential buyers; study a variety of deal structures; and learn how to find domestic and overseas distribution for theatrical, television, streaming, DVD and alternative markets. You also gain knowledge on how to craft a marketing and distribution strategy from the earliest stages of project development. Topics include choosing materials, budget and casting; selling the film through festivals and markets; key buyers; evolving distribution outlets, such as Internet and cell phones; the roles of producer, marketing and sales executives, and executive producers; and an overview of film financing models.
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